Sitting in the audience, I was wrestling mixed emotions.
The woman onstage as belting out a number from the musical Chicago — one I haven’t seen, and am not especially keen to. She was a little off-key. And LOUD. I felt like I should have been cringing, embarrassed for her and hating it… but for some reason, I wasn’t. Why wasn’t I?
It was my third night at a Summer camp for grown ups. When I saw the sales page, what sold it was the talent show. The camp I went to as a kid had one and it was always the highlight. Skits where we sent up the staff, little jokey routines, maybe someone reading a poem. But this was different.
One after the other, attendees from the camp got up to sing. Some of them were knockout. Some of them really weren’t but, for reasons my brain was struggling to understand, they didn’t look embarrassed about it at all. Being British, I felt like I should have been convulsing with awkwardness on their behalf.
So when I wasn’t, I looked to my left at my new friend Sam. An Aussie, she and I had been hanging around a bit the last few days. I whispered to her,
“Why don’t I hate this?”
She laughed back and whispered, “It’s because we secretly love Americans. If this had been an Aussie or Brit talent show, it would have been 10 rugby guys in drag looking embarrassed. Instead, all these people onstage are totally committed. They really mean it!”
“So?”
“So I think we secretly admire their self-confidence. Because we could never pull that off.”
And I thought, OMG.
Because, when she said that, two things happened:
1) I realized that she was right. My English awkwardness would never allow me to be that bold, but I loved that someone else was, and
2) I understood that Sam was My Kind Of Person and would be forever.
The next time she and I hung out in person, we went on vacation. The first of five trips we’ve taken together since. We’re currently plotting another, along with the matching tattoos we’ll get when we’re there (current front runner: a tiny suitcase).
The right set of words can let the people you’d LOVE to have hire you know INSTANTLY that you are one of theirs.
And this helps both of you.
As in fledgling friendships, you don’t ever want someone who you wouldn’t want to work with think that you are for them. It’s just awkward and uncomfortable. But people you’d love to hang out with who you know you can help? Yes please.
The more specific your language can be when it comes to who you are, who you help and what you do for them, the more likely it is that your ideal clients are going to feel like,
OMG.
This is My Kind Of Person and will be forever.
This is exactly what I do with my Sales Pages With Soul clients.
During the sessions walk you through a visualization which helps you access what it was like to be where your ideal client is right now, and where they want to be. Inside those places, we figure out exactly what they’re thinking, both about what they need to change and what they wish was true instead.
This helps you come up with words and phrases that make it easy-peasy for you to say, “I can help you with that.” Because if they know you get it and get them, they’re already pretty certain that you’re the person they need.Click here to find out more: yesyesmarsha.com/saleswithsoul
Thank you so much for reading! My question: have you ever had someone say one thing to you, which made you know they were your kind of person (and will be forever)? Let me know who, and what they said, in the comments below!
If you know anyone who feels the same way about uber-confident people, you can share this with them using one of the round buttons below.
You rule!
xx (Yes Yes) Marsha
PS want to get free coaching on storytelling and business, AND get my epic guide for the magic bullet when it comes to powerful storytelling? Pop your details in below and you can get ALL of it when you join the Yes Yes Family. It’s FREE!
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