My least favourite way to be introduced is, “This is Marsha, she’s a professional storyteller!”
I always jump in quickly with the correction, “—Storytelling Coach”. There’s a good reason for that.
**In Toronto this Tues? Come see if I actually DO barf!**
As a storytelling coach (please pretend for a moment I’m not British or Canadian and don’t expect humility), I am excellent. Part of how I can say this with confidence is because I don’t totally know how I do it — my brain just constructs people’s stories for me in a way that works. The other reason I say this is from 13 years of doing it, and people telling me (or telling me how hard the audience cried when listening to their talk).
But actually being the storyteller? Not so much.
Don’t get me wrong — I’m fine. When it comes to actual keynotes or teaching-style talks, I’m great! But as a storyteller who is just telling a story on stage, I’m… average. Which is why I don’t do it very often.
BUT for reasons I can’t totally fathom, I have agreed to tell a story on stage this coming Tuesday in Toronto. And I am terrified. It’s a brand new story I’ve never told before — about my cousin, someone I’ve literally never even spoken about in public.
Other than feeling sick and questioning my life choices, here’s what I’m doing to prepare:
1) A VOMIT DRAFT
I learned this phrase from [my memoir-writing teacher/hero] Marion Roach Smith. It’s when you just put EVERYTHING down on the page (or, in my case, muttered out loud to myself, because that’s my process for writing talks and stories). I learned from my copywriter and friend Rachel that the part of your brain you use for writing is different from the part of your brain you use for editing, so you LITERALLY CANNOT DO BOTH AT THE SAME TIME. Plus, it’s always easier to cut down than it is to beef up.
So step one is: get EVERYTHING OUT.
2) THE KEY QUESTION
Before you write or tell any story, you need to ask yourself:
What is the point I’m trying to get across with this story?
Sometimes that point is some big, esoteric thing — in my case, that might be “You might think you know someone but you don’t”. But also, it’s often a practical thing. I can’t tell you what mine is for this story (I don’t want to throw in a spoiler!), but in other stories that could look like:
I used to be closeted and worried about what people think and now I’m not
My mum lived with me in the last year of her life which was also the first year of my baby’s
(side note, these are all stories I’ve coached, if you want to check my credentials!)
So, that’s step two: ask, what is the point I’m trying to get across with this story?
3) WEEDING
This is when you look at each part of the vomit draft, and start asking yourself, “Do I NEED-need this part to get across the answer to my key question?”
If the answer is no, cut it. If it’s a REALLY GOOD bit, save it and use it somewhere else.
For example, the story I’m telling on Tuesday is about the end of my cousin’s life. There is SO MUCH that led up to it! But all I need for context is to get across is what my relationship to him was. So what are 1-3 details or “action scenes” that can illustrate those without too many words?
I need to figure that out, then go through every other part of my vomit draft and ask myself what MUST stay in, and what can go (or go somewhere else).
The show is this coming Tuesday and I’m only at the vomit draft stage (also, sorry I keep saying “vomit”). The show won’t be live-streamed but, if you’re in Toronto (or know someone who is), it’s happening at the Tranzac this Tues at 7:30pm, details here: talestoronto.com
Ok, now your turn: what have you ever signed up for that made you want to vomit? And if it’s already happened, HOW DID IT GO????
Let me know in the comments below!
You rule!
xx (Yes Yes) Marsha
PS if you’re here for the speaking/presentation advice, you can get my Ultimate Keynote Template, here: YesYesMarsha.com/Template
PPS Want me to help you make sure your next talk, presentations or keynote is AMAZING? Or do you work somewhere that might want to bring me in to run a training on writing excellent presentations or storytelling? I’d love to! Book in a free chat here: yesyesmarsha.com/call
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6 Comments
Anonymous
March 6, 2026Do not be Nervous, be EXCITED- your brain is so easily fooled by that trick, it feels the same so tell yourself, I am really really excited to see how it goes!!!
Ice skating- that was what I didn’t want to try but gave a go, even though the thought of waering second hand skates to see whether I wanted to pursue the activity was even a good idea, ew, and I hadn’t even started. The whole plan was a bad idea, I have no coordination, a fear of falling, have no interest in ice dancing or hockey and I hate being cold- what was I thinking? By the time I had laced up the boots and gone onto the rink, I realised I was pushing myself out of my well out of comfort zone, because people are always saying, “Get out of your comfort zone!”- I spent weeks, having a bad time, falling on a hard surface, wondering why on earth I was doing this thing I hated, until I realised around week 3 or 4- I could stop… yes, stop trying to learn how to do something that was not fun, at all, for me. So, now I know that it is good to try an activity, if I do not like it, or it is not feeling good, I end it fast! Now, I am working up to trying to do the same with people- but that is another story….good luck!
Marsha (Yes Yes Marsha)
March 6, 2026Oh thank you so much for that reminder!!!
And OMG that’s so inspiring about the skating because I NEED TO LEARN TO STOP!! Thank you!!!!
Tanya
March 6, 2026Good luck, Marsha! You’ve got this!!
Marsha (Yes Yes Marsha)
March 6, 2026Aw, thank you!!!!
Y Ksenia
March 6, 2026Oh how I wish I could make it there on Tuesday — I’ll be there in spirit. Good luck, Marsha! I’m sure it will be an emotional evening <3
Marsha (Yes Yes Marsha)
March 6, 2026Thanks Ksenia, that’s so nice of you to say!!
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