How to: figure out your niche, overcome disappointment, and get clients via your friends without feeling gross (Yes Yes Questions 7 Review!)

It's you, It's always been glowing sign

While I think investing money in coaching is essential, I am also a product of the Soviet Union.

This means I was brought up by parents (and grandparents, and aunties, and uncles) who love FREE STUFF. Sometimes, that means speed-clearing the toiletries in a hotel bathroom (and, let’s be honest, from an unattended housekeeping cart) like a one person plague of miniature shampoo bottle-loving locusts. And sometimes, that means seeing where you can get a free version of services that other people pay for…

In the spirit of this, once a month, I run a free call called Yes Yes Questions. Part-Free Business coaching, part-Live Advice Column, it’s an hour where you get to ask me ANYTHING YOU LIKE, without the usual price tag that comes with my services. And the next one is next Monday, April 6th! Want to be there? Pop your details in on this blog. And to whet** your appetite — here’s the recording from last time, and here is an overview of most of the questions asked then and the answer I gave! In this episode, I answered these Q’s:

1. How do you know if your niche is niche enough?
2. How did you become an entrepreneur? What led you to that path and how did you go about learning how to be one?
3. How do you fake your niche if you feel like you can help EVERYONE?
4. Howwwwwww do I ask my friends and family to help me spread the word about my business? The idea of doing that sounds AWFUL.
5. Any advice on keeping up positive momentum when you get a setback?
I just found out an hour ago I did not get a significant consulting gig that I really wanted (and had received inside information that I would be hired…). Ugh… I just want to hide under a blanket for the rest of the day.
6. Is there a place where speakers hang out or go to? I really wanna photograph more speakers, as well as BIG speaking events.
7. I want to speak at conferences! How do you stand out when applying to do this?

Want to know what I said? Click below to read more!

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How to edit your stories (Part 2) – BWSS #3

Baby Walk Story Sessions

This is a short episode, and honestly is the only thing you REALLY need to know about how to tell a compelling story.

Obviously, I think there are way more than just one lesson (I kind of make my living based off that belief). But if you can understand this thing? You do 90% of what’s needed.

So, today in the Baby Walk Story Sessions (the podcast + transcript, made while I walk around with the baby on my back, hence the name) I cover my most important (and pretty easy) lesson:

HOW TO WRITE AN ACTION SCENE.

If you can write an action scene, you can tell a story. And all you need is two simple questions. Want to know what they are?

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How To Edit Your Stories (part 1) – BWSS #2!

Baby Walk Story Sessions

You go to tell a story — or maybe, just THINK about telling a story — but… there’s so much there! How do you know what to leave out, and what to keep in?

In this week’s episode of the Baby Walk Story Sessions (less than 10 mins), ALL WILL BE REVEALED!!!!!

Well, technically some will be revealed, because this is the first of a three-parter on editing. But here, I tell you…

THE MOST IMPORTANT THING YOU NEED TO KNOW ABOUT TELLING CAPTIVATING AND COMPELLING STORIES.

Also, I tell you a story about my bummer life when I first moved to Toronto, and how it improved. Want to hear it?

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A sales page (and conversation) tip that’ll make ideal clients DESPERATE to work with you

On the right Marsha and on the left a sign a sales page (and conversation) tip that'll make ideal clients DESPERATE to work with you

A lot of us feel GROSS about writing sales pages or having sales conversations. Like we’re trying to force our stuff on people.

And when we’re then told to include your ideal clients pain points? Forget it! So pushy!

Except…. what if talking about their pain points actually helped them?

What if including pain points gave your dream clients the thing they crave most in the entire world — EVEN IF THEY NEVER BUY FROM YOU?

When done right, this is possible. And in this video, I show you how!

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Nobody Else Has Their iSht Together Either. You’re Doing Just Fine.

Marsha on the stage

After years of working with hundreds of storytellers, I figured out something essential:

The ways you feel like you fall short? That feeling you have that everyone else has their iSht together, and only you don’t?

You’re not alone.

In fact, E-V-E-R-Y-B-O-D-Y feels that way.

Below (video and transcription) is my World Domination Summit mainstage (8 min) talk that goes into this, which is the reason behind why I do all the work I do.

It’s my attempt to counteract the epidemic we’re facing in our society, to give people a space to feel like they’re not alone in secretly feeling like a bit of a failure almost all of the time, and to DEFEAT EVIL.

Also, I tell a funny story about a weird thing on my face. Want to hear it?…

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The MOST important question to ask before you tell your (or ANY!) story! BWSS #1 official!

Baby Walk Story Sessions

There’s a question that you MUST ask before you work on telling your — or any — story, if you want not to waste your own (or other people’s) time. And I’m telling you what it is this week, on the official first episode of the Baby Walk Story Sessions! (the last one being a kind of warm-up intro).

And, starting this episode, in case you’re more of a reader than a listener, I’m also giving you the transcript.

This week, you’ll discover…

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How to deal with disappointing friends; how to start speaking on stage; how to find your first clients: a Yes Yes Questions #6 Review!

This must be the place glowing sign

This week I answer:
– How do I stop attracting people into my life that treat me like garbage?
– I’m building my first business. There’s so much to do and I don’t know where to start! What do you suggest I focus on first??
– You’ve spoken highly of your assistant and everything she does for you. When is it time to invest in a Virtual Assistant?
– I have something to share and I want to start speaking. How do I start?
– Did you have to do anything to develop and share your authenticity? I filter myself based on what I worry people will think.
– How do I start selling workshops to corporates?
– I’ve changed my business and what I do for people — how do I find new clients?
– How do I network when I live somewhere remote?
– Which of my inspiring stories should I be telling when I speak?

ALSO: i give you a free diagram to help you figure out who your clients should be when you’re starting a business or service. Click to read more!

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The simple trick that saves you hours of time and gives you 10X the impact in your business, career or passion

A glowing sign this is the sign you've been looking for

If you have a business, a career, a passion that you want to turn into a business or career, then there’s one super-simple thing you’re likely forgetting to do, that means you’re wasting your time and effort.

It’s something that needs to happen before you do ANYTHING. For example, you need to do it before you:

Write a blog post (I did it before I wrote this one!!)
Write a bio
Go to a Networking event
Write literally anything on your website
Interview someone
Be interviewed by someone
TELL A STORY
Name your Instagram account
Do a talk
Decide to start a podcast
Write a newsletter
Post on your Facebook page
Do a Facebook live
Make literally any decision about your business

I see people ALL THE TIME not doing this, which means the thing they did – that blog post, that talk, that About page on their site – was a huge waste o time.

Here’s the thing you need to do first

Ask yourself, “What…

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Snugglers, Small moments and Sneaking it in: Lessons from WDS 2017

Happy Marsha on the stage

Even as she was walking up to me, I didn’t break my stride.

I was game for talking to people, but I had an hour to get EVERYTHING done – and I was freaking out a little…

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People assume this is a mistake in storytelling. But it’s an asset.

Movie theater

LET’S DO A FUN MOVIE QUIZ!!!!!

I know you know this!

Guess the movie based on my short story version:

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