How to make yourself likeable when you write online
AKA advice from my past self to you)Cleaning out my Evernote recently, I found a folder called “BLOG PERSONALITY IDEAS.” It came from, years ago, when I was working with Kendrick Shope and she said [imagine deep Southern accent]:
“Marsha, I don’t know anyone who pours their whole personality into their emails better than you do.”
I was thrilled, and her suggestion eventually turned into me starting the service, Put The You Back In Your Business. But somewhere in between, I decided to test out if this could even be a thing, by getting on a call with a business buddy who wasn’t having any engagement in her emails and blogs.
I honestly don’t remember which chum it was (and if it comes to me, I won’t name him/her, because: discretion). But clearly, I made ten notes, and these were written up on the one file inside that was inside that BLOG PERSONALITY IDEAS folder. I just read through them, realized that Past Marsha made some good points, and thought I’d share them with you! With a little explanation under each one.
1) YOU ARE WARM! So be warm in your emails!
I have seen this issue SO MANY TIMES. I meet someone in person. They are so warm that standing next to them basically feels like being hugged by someone you really like. Then I look at their blogs and emails and they write like they’re politely informing me of my next dental appointment.
If you are a warm person in real life, we warm online and in your emails. If you are not warm, be the way you are. Either way, your people will find you and be grateful for it.
2) You don’t have to tell them anything about your life
OH this one. “I’m a really private person. I don’t want to talk online about my life.”
I get it a LOT. But here’s the wonderful thing…
The most compelling stories you should tell in your blogs and/or to get clients + overcoming resistance — Yes Yes Questions 5 Review!
If you’re wondering any of these things:
Which are the best stories to tell in your blogs?
Is my story is interesting enough for a memoir?
How do I tell my story in order to draw in new clients?
I want to start your own live event, how do I do that?
How can I overcome resistance when it comes to being visible online?
Then you’re IN LUCK!…
How to promote yourself without feeling gross; How to stop drowning in your to-do list
If I might briefly be not very British or Canadian, I got to give some REALLY good advice last week. Some of my favourite questions to answer, in my monthly live Advice column, Yes Yes Questions.
Q1: What is the art of writing posts to promote yourself on social media without feeling like a self-obsessed narcissist and annoying everyone you know?
i LOVE this question. Because so many people…
