Are You Making This One HUGE, Common Mistake In Your Emails?
There was a time when getting free music was a really exciting perk of any job.
CDs were expensive and, when I was in radio, it was lovely not having to pay for them.
There was also effort and expense for a new band, in sending you their CD.
They’d probably had to save up to record the demo, more to get it mastered and pressed, even more for the physical copies and then a load of cash for posting.
It was easy to listen to everything I was sent, because I wasn’t sent much.
Now that I occasionally choose music for TV shows, I still get sent tunes.
Because bands no longer have to put any hard cash behind sending it (and can generally record pretty cheaply and easily), I get a LOT of music.
Far more than I would ever have time to listen to. So a lot of it slips through the net.
What is it that will make me take the time to check out an artist’s songs?…
