How to rescue a very public disaster (using my favourite psych fact)

Standing in the booth, looking out at the ten people awkwardly dancing in a space that was built for 400, I felt sick.

I’m about to tell you one of the most important pieces of information I know. Then I’m going to tell you the rest of that story in order to prove it’s true and to help you hold it in your brain (because that’s what storytelling does!).

Here’s the fact:

The most important parts of any talk, blog, presentation or podcast is…

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How to… run great workshops; switch to doing work you love; get testimonials and more — YYQ #13 Review!

Yes Yes Questions is my quarterly live advice column, that anyone can join for free. The questions I answered at the last one (and in this blog/recording), are:

1. When running a workshop, what are the most essential elements to make it brilliant?
2. Do I have to prepare before I speak on stage?
3. How do I brag about myself online without feeling like I need a shower afterwards?
4. Do you ever feel like you have too many stories to tell, and do you have a formalized process to choose which ones you tell?
5. “Content batching:” do you do it? If so, how?!
6. How do I go from doing work I *don’t* love that brings in money, to doing work I DO love that also brings in money?
7. What’s the best way to get testimonials from happy clients?

The next one is next Monday, April 6th at 2pm EST and you can come along and get free coaching by popping in your details on this page. But in the meantime, listen to the audio of the last one (where I answer all those questions) or read on!

1. When running a workshop, what are the most essential elements to make it brilliant?

Almost all of the time, it depends on…

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How to make yourself likeable when you write online

AKA advice from my past self to you)Cleaning out my Evernote recently, I found a folder called “BLOG PERSONALITY IDEAS.” It came from, years ago, when I was working with Kendrick Shope and she said [imagine deep Southern accent]:

“Marsha, I don’t know anyone who pours their whole personality into their emails better than you do.”

I was thrilled, and her suggestion eventually turned into me starting the service, Put The You Back In Your Business. But somewhere in between, I decided to test out if this could even be a thing, by getting on a call with a business buddy who wasn’t having any engagement in her emails and blogs.

I honestly don’t remember which chum it was (and if it comes to me, I won’t name him/her, because: discretion). But clearly, I made ten notes, and these were written up on the one file inside that was inside that BLOG PERSONALITY IDEAS folder. I just read through them, realized that Past Marsha made some good points, and thought I’d share them with you! With a little explanation under each one.

1) YOU ARE WARM! So be warm in your emails!
I have seen this issue SO MANY TIMES. I meet someone in person. They are so warm that standing next to them basically feels like being hugged by someone you really like. Then I look at their blogs and emails and they write like they’re politely informing me of my next dental appointment.

If you are a warm person in real life, we warm online and in your emails. If you are not warm, be the way you are. Either way, your people will find you and be grateful for it.

2) You don’t have to tell them anything about your life
OH this one. “I’m a really private person. I don’t want to talk online about my life.”
I get it a LOT. But here’s the wonderful thing…

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how to write a bio that people actually enjoy reading or hearing (3 Steps!)

While I love doing things that are public facing — speaking on stage, getting interviewed on podcasts, being part of a panel, writing guest blog posts, running workshops for organization — there’s one part I always used to hate. Being asked that question:

“Could you email over a short bio?”

Because summing up your entire career in one paragraph is harrrrrd.

But also, a bio is one of those things that “you just have to have” — which is entirely the wrong way to think about it. Instead, you should be asking yourself my favourite two questions…

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How (and Why) to Brag Online Without Sounding Like a Jerk — 6 Ideas

I got famous among this group of friends pretty early on. I hadn’t even really done anything.

Back in 2013 when I started my business — and by “started my business,” I mean “decided that maybe I could possibly start a business where I was coaching, and so threw up a very basic website and started calling myself a coach” — I made a new group of friends. All of us had done B School, Marie Forleo’s (brilliant! life-changing!) online business and marketing course, and we decided to meet once a week for coffee. Being an entrepreneur was a brand new experience for me, and I loved hanging out with other people who got it.

A few weeks in, it began. I would arrive and, inevitably, someone would say…

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16 Hacks to Stop Wasting Time on the Internet

this was the eeriest one I could find

When I was 16, I had some important exam coursework disqualified by my teachers due to plagiarism.

“But I didn’t copy it!” I told them. What I chose not to mention is that I also hadn’t written the essay myself…

Sick of me having left everything until the last minute again, on the night before the coursework was due, my mum picked up my Religious Studies textbook and just started dictating. That was why the essay was, in my teacher’s words, “A-level standard.” Because somebody who’d already done their A levels (the exams we’d take at 18) AND a Cambridge University degree AND had twenty-odd years of life experience had written it.

Long before the internet was a thing, I would do anything I could to avoid doing my homework. Access to it became easy and frequent later, when I was in the workforce as a freelancer and now an entrepreneur. Both are jobs where there’s no boss standing over you, and I embraced all the opportunities to dick around online and not get work done until the last possible minute.

Recently, I’ve started to try and combat this tendency.

Here are the apps, behavior shifts and phone hacks that I use to keep myself off the internet as much as possible:

PART ONE: APPS

(1) SelfControl App for desktop (free!) — selfcontrolapp.com

Of the variety of apps that exist, this is the one that I found first, is super-simple and that works really well. You download it to your computer, add “blacklisted” websites (mine are: Facebook, Twitter, Instagram, BBC news, CBC news, The Guardian), then set how long you want to be locked out for (any amount of time up to 24 hours).

Once you hit “start,” all those sites behave as if they’re down. Even if you take the app off your computer, you’ll still stay locked out until the time is up.

It’s most effective when I remember to start it the night before a morning where I’m going to work, to keep me locked out for at LEAST the first two hours.

(2) Kiwi for gmail (free or $9.99) — www.kiwiforgmail.com

This is an app for your desktop, that allows you to use gmail, google calendar and google docs, all without opening a browser. I LOVE IT SO MUCH.

It behaves exactly like gmail and most apps that you use for gmail work with it. You can have multiple gmail addresses on the same app. It’s simple, clear and delightful. And it means you can get on your email without the temptation to hit “new tab” and check social media.

(3) Inbox Pause (free!) — www.inboxpause.com

This is an app by Boomerang which stops new emails coming into your inbox. If, like me, you use email for work a lot, it means you can go into your inbox to search for things/email people/reply to stuff without your brain getting the “OOH NEW EMAIL WHO’S IT FROM????” moment that makes you want to check.

New messages still arrive — but to see them, you need to search for the special “inbox pause” folder, which is just annoying enough that you don’t do it automatically.

I have had my inbox paused since June 2015.

(4) Chrome apps for Facebook and Youtube

I use Google Chrome because I like the apps. These two help me not get lost when I pop onto Facebook or watch something on youtube, by disabling the Facebook news feed — “News Feed Eradicator for Facebook” , and the Youtube “suggested videos” — “Remove Recommendations Youtube VK Facebook”. They have saved me HOURS.

PART TWO: BEHAVIORS

(5) No technology in the…

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Sometimes I shoot myself in the foot because it’s the right thing to do: A Tragedy by YYM

Standing in the wings, I looked out at the crowd and felt a rush going from my size 2, Mary Jane shoes, all the way up to the pony tail my mum had done for me that morning.

I was eight years old, and about to have my moment.

It was my brownie group’s Christmas show. I was part of an ensemble piece — but knew everyone would be looking mostly at me. We were going to sing a song called Tails.

Tails Tails Tails, you can swing them high and low! You can wrap them ’round your middle, you can trail them in the snow!

It’s testament to…

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Why are you so interesting, Marsha, and I’m so boring?

Have you ever thought that?

Maybe not about me, but about someone else you follow online? Someone who writes newsletters or Facebook posts that you always read. Someone who, every week, seems to be doing something cool and even if you don’t necessarily wish you were them, you wish you could hang out with them. You feel like they get you.

(Maybe you’ve even considered buying from them just to get a bit closer…)

Want to know how they do that? Want to know how YOU could?

By telling your stories.

But…what if nothing that exciting has ever happened to you? What if you don’t have any stories?

Then, you’re screwed. Give up now.

Obviously, I’m kidding.

The wonderful thing about stories is…

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How to stand out when everyone else is selling, too

(AKA “What is it about crying in the bath that’s so exquisitely painful?”)

I sat at my desk, finger hovering over my mouse and feeling sick.
In the words of my friend Holly G, I used to sell my services like I was trying to sell drugs in a back alley. Back in my first year of business, I’d whisper what was on offer once, then never mention it again. In case you’re wondering, I did not have a steady stream of customers.

But, after some tough love from my sales coach (Kendrick Shope), here I was, about to send an email to my list, where I was openly — in my mind, aggressively — asking for the sale. I was terrified. I had started with a story, because I always start things with a story. But then I had very clearly spelled out why the person reading should hire me. I felt so pushy.

Frowning at the screen, I was totally convinced that, within minutes, all 200 people on my mailing list would unsubscribe. Perhaps some of them might appear outside my house with picket signs and tomatoes to throw. I took a deep breath and…

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The Three Biggest Mistakes When Telling Stories – BWSS #5!

Oof, no one wants to know that the story they just told was kind of boring… but if you sense that’s the case, you may be making one of the THREE BIGGEST MISTAKES!

Want to know what they are? Listen here, or read the transcript!

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