When you’re an expert at something, you ruin it for everyone

Reading the spines of the CDs in Mike’s bedroom, the thrill of anticipation I’d been feeling slid, instead, into confusion.

He and I had been dating for a couple of weeks. In London terms — certainly, in the mid-2000’s — that meant a lot more than it does these days. I often joke that when I lived in the UK, rather than dating, it was more like we had arranged matches — except, instead of the matches being made by your parents, they’re made by booze. You’d get drunk and then wake up in a relationship.

The getting drunk that Mike and I had done happened at a new bands live showcase. Like most of the people I dated when I worked in radio, he was in the music industry. An A&R Scout, it was his job first to go out to gigs every night looking for new bands to sign, and then to have opinions on the records being recorded for release. I was a radio DJ at a well-respected indie station. I liked him for his trifecta of being charming, funny and hot, but I can’t say I wasn’t also romanced by the idea of us being a junior-level, music industry power couple.

The first time I picked him up from his house before a gig, I was excited to look through his CD collection. Would we like the same bands? Would I learn from him about new bands I’d soon love? Would I find any guilty pleasures?? It was often my favourite part of any new relationship.

But as I flipped through the titles and artists, I was…

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how to write a bio that people actually enjoy reading or hearing (3 Steps!)

Marsha at the background and a big overlay saying how to write a bio that people actually enjoy-3 steps

While I love doing things that are public facing — speaking on stage, getting interviewed on podcasts, being part of a panel, writing guest blog posts, running workshops for organization — there’s one part I always used to hate. Being asked that question:

“Could you email over a short bio?”

Because summing up your entire career in one paragraph is harrrrrd.

But also, a bio is one of those things that “you just have to have” — which is entirely the wrong way to think about it. Instead, you should be asking yourself my favourite two questions…

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How to deal with disappointing friends; how to start speaking on stage; how to find your first clients: a Yes Yes Questions #6 Review!

This must be the place glowing sign

This week I answer:
– How do I stop attracting people into my life that treat me like garbage?
– I’m building my first business. There’s so much to do and I don’t know where to start! What do you suggest I focus on first??
– You’ve spoken highly of your assistant and everything she does for you. When is it time to invest in a Virtual Assistant?
– I have something to share and I want to start speaking. How do I start?
– Did you have to do anything to develop and share your authenticity? I filter myself based on what I worry people will think.
– How do I start selling workshops to corporates?
– I’ve changed my business and what I do for people — how do I find new clients?
– How do I network when I live somewhere remote?
– Which of my inspiring stories should I be telling when I speak?

ALSO: i give you a free diagram to help you figure out who your clients should be when you’re starting a business or service. Click to read more!

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