Need to convince someone of something? Here’s how to READ THEIR MIND (by Chris from TellPeople)

This is him, on the right. He could convince Patrick Stewart to buy hair care products

Ever felt like you’re explaining something that – to you – seems so obvious, but the person you need to convince just isn’t getting it?

Recently, I was asked to run a workshop on buyer empathy (aka how to understand what your potential client wants), so I turned to get some help from my (very, very smart)(he’s been a lawyer representing Wall Street companies and indigenous rights) friend Chris from TellPeople.

Then, I asked him to share some of his smarts with you! Here’s what he has to say about how to READ MINDS (or at least, have a good guess at what’s inside them):

Make sense of your audience

When you’re trying to convince someone of something – whether it’s a potential client to hire you, or a family member to please stop doing that annoying thing they keep doing – do you ever wonder what’s going through their mind while they read your writing or listen to you talk?

What about when you’re talking to a group of people – how do you keep track of what all those people are thinking?

The truth is: you can’t know what anyone else is thinking about what you’re saying.

But – while you can’t read peoples’ minds, there is one thing you know for sure about every person you talk to. Actually, it’s the only thing you know for sure.

Can you guess?

Other…

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I used to be TERRIFIED of selling. These tips changed everything.

Getting to the end of Sally’s email, my heart sank. Well, I thought. That’s that, then. Time to give up.

I was a few months into starting my business, and my hopes for getting my second ever client seemed shot.

On the advice of my new business mentor, Kendrick Shope, I’d offered my (then, very small) mailing list the chance to have a “mini-session” with me: a free, 15 minute consult on Skype. I’d started working with Kendrick – famous for her skills as a Sales Coach – because, having spent my entire pre-entrepreneur life in jobs where people were always selling to me (as a radio DJ, and a music supervisor for hit TV shows) I had NO IDEA how I was supposed to sell anything to anyone.

The idea of selling utterly terrified me.

But Kendrick was changing that.

In a gentle way, she (virtually) took me by the hand and started teaching me the basics of non-icky sales – what she calls Authentic Selling (TM). Part of that, was doing free 15 minute calls, where I cold get to know potential clients, and add value to them before asking for anything in return.

The first call I’d done had gone BRILLIANTLY. Sally* was a coach – exactly the kind of client I loved working with – and we’d really clicked. During the 15 minutes, I felt like I gave her loads of helpful advice, and she seemed really keen to work with me.

Afterwards (again, on Kendrick’s advice), I’d sent a follow up email, reminding her of the tips she’d learned in our call and – the scary part for me – telling her how she could work with me. My prices were going up the following week (from $99 to $149!), so I reminded her of that too.

Then, that afternoon, she’d finally written back

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