How to make yourself likeable when you write online

AKA advice from my past self to you)Cleaning out my Evernote recently, I found a folder called “BLOG PERSONALITY IDEAS.” It came from, years ago, when I was working with Kendrick Shope and she said [imagine deep Southern accent]:

“Marsha, I don’t know anyone who pours their whole personality into their emails better than you do.”

I was thrilled, and her suggestion eventually turned into me starting the service, Put The You Back In Your Business. But somewhere in between, I decided to test out if this could even be a thing, by getting on a call with a business buddy who wasn’t having any engagement in her emails and blogs.

I honestly don’t remember which chum it was (and if it comes to me, I won’t name him/her, because: discretion). But clearly, I made ten notes, and these were written up on the one file inside that was inside that BLOG PERSONALITY IDEAS folder. I just read through them, realized that Past Marsha made some good points, and thought I’d share them with you! With a little explanation under each one.

1) YOU ARE WARM! So be warm in your emails!
I have seen this issue SO MANY TIMES. I meet someone in person. They are so warm that standing next to them basically feels like being hugged by someone you really like. Then I look at their blogs and emails and they write like they’re politely informing me of my next dental appointment.

If you are a warm person in real life, we warm online and in your emails. If you are not warm, be the way you are. Either way, your people will find you and be grateful for it.

2) You don’t have to tell them anything about your life
OH this one. “I’m a really private person. I don’t want to talk online about my life.”
I get it a LOT. But here’s the wonderful thing…

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Almost certainly the most embarrassing thing I’ve ever shared online.

The first time I met Jenny Shih, I was really disappointed.

Not in her. In myself.

A few months beforehand, I’d decided to start my own coaching business. I’d never really heard of coaching before, but as soon as I did I thought, This sounds like what I’ve been doing for free my whole life. I could get PAID for this?

Thinking about what I’d helped people with before, I picked the niche of teaching networking. In my past life, that was what I’d teach 21 year olds who wanted to get into radio, and people had started suggesting to me that other people (who had more money than 21 year olds wanting to get into radio)(which is to say, ANY MONEY) would pay for this service.

I’d been writing a blog for a few months (you can still see most of it by clicking here and people had been saying nice things about it. But I still hadn’t made a cent from the business and had no idea what I was doing.

So when Jenny Shih — who’s free content about how to build your online business I’d been DEVOURING — said she was opening up a few one-off coaching spots, I knew I needed her help. I was excited and terrified.

I was pretty certain that I was going to get on that call, and that Jenny would say something like,

“You know, Marsha, I don’t really have a lot more to add. You’re amazing. I’ve worked with a lot of people who are new to this, but you’re the best I’ve ever seen — you’re a natural! Let me send you over some clients who’ll pay you vast amounts of money for your wisdom.”

I’m not even totally kidding.

So, we get to the call. And here’s what Jenny says,

“No one is going to spend you money, unless…

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