How To Write an Email Subject Line That Gets Your Message Read (VIDEO)
Remember when getting an email – any email – felt terribly exciting? Really early on, when you got your first email address?
Oh, heady days.
The vast majority of emails I receive won’t get opened. I have a filtering system so I don’t even have to look at most of them, but even of the ones I see – I delete about half without reading. Ones that have subject lines like PRESS RELEASE or NEW SINGLE BY LONDON BAND or MARSHA WHEN ARE YOU GOING TO CALL ME? I AM YOUR MOTHER FOR HEAVEN’S SAKE, IT IS YOUR DUTY.
Ok, joking about that last one (called her this morning). But you get the gist.
The sad thing is, some of the emails I delete are probably good, and might be a band I do want to listen to, or someone I would like to know about. But if I’m put off by the subject line? No chance. And that’s only out of a couple of hundred.
Big-shots in your industry – as I explain in the video – get THOUSANDS of emails a day. So if you want any chance of getting yours read? It must have…
