The Three Biggest Mistakes When Telling Stories – BWSS #5!
Oof, no one wants to know that the story they just told was kind of boring… but if you sense that’s the case, you may be making one of the THREE BIGGEST MISTAKES!
Want to know what they are? Listen here, or read the transcript!
The MOST important part of any story (it’s probably not what you think!) (5/5 in the story series)

I put the CD into the player and felt my stomach fizz with excitement. After months of stillness, finally, I was going to bring the room to life! I pressed play and looked up, expecting to see all the seniors bopping along. Instead: nothing.
No movement. One old lady eventually looked at me and furrowed her brow.
“This is The Beatles?” she asked.
“Yes!” I replied.
“Huh.”
She went back to her newspaper.
I was volunteering at the day centre for seniors with dementia, and I wanted to move them with music. But they had other ideas…
That’s one way to begin this story. Here’s another:
This is a story about the power of music, and surprising yourself – about the time I made a CD for the seniors that I work with, thought they didn’t like it, and then got shocked by an old lady, who danced the jitterbug with me like she was 16 again.
It all started when I first put the CD on. After months of stillness, finally, I was going to bring the room to life…
I ask people (during client calls or storytelling workshops), “Which is the most important part of any story?”
Here’s what they usually guess:
The narrative
The detail
The ending
The climax
In fact, the answer is…
The ONE thing you must know, to tell powerful stories (1/5 in the story series)

The night that the doctor told us my granny was dying, my mum and I lay mattresses down on the floor of her room.
We wanted to be near her. For practical reasons, so that we’d be there if she woke up and needed us. But also for primal ones. We’re Russian. We have a strong herd instinct. It was the end, and we needed to be close. So we lay our mattresses down to sleep.
Except – I couldn’t sleep. I kept thinking, “What if …
The one (fun!) thing you MUST do to become an excellent storyteller

It’s very important to understand THIS about the culture of the London Underground:
It’s not just that the passengers don’t talk to each other.
It’s that they don’t communicate IN ANY WAY.
Even when you’re smushed right up against your neighbour, your head jammed into the gap between their face and neck, the custom in London is to do everything you possibly can to act as if you are the sole occupant of that subway carriage. Casually check your phone. Read your book, even though it’s three inches from your eyes. Listen to your music on full volume, the tinny sounds trinkling out of your headphones. It’s surreal. But it’s What We Do.
On this particular morning, I had a seat – one of the advantages of living quite far from the centre. I had my headphones on, but there was no music, and the voice that I was listening to was quiet and calm – which made it even easier for everyone around me to imagine that I wasn’t there.
Suddenly, I gasped – and with the sharp in-breath, a loud, high-pitched noise escaped from my mouth before I clapped both hands over it.
Everyone in the carriage – EVERYONE – jerked their heads to look at me…
Top Ten Tips – Networking for Introverts (that’s actually FUN & EASY!) [VIDEO]

Having just come back from World Domination Summit – a giant conference of 3,000 do-gooders in Portland – and having actually enjoyed myself, I thought it was about time I shared a Top Ten of advice for anyone who’s off to a conference or event, thinks that they hate networking, and is REALLY NERVOUS.
Here you go. My favourite is pencil-mouth lady. Yours?
Not Getting A Response From Someone? This Might Be The Issue

Emma rolled her eyes, “Don’t worry,” she told me, “She’s ALWAYS like this.”
“Isn’t there anything we can do?” I asked. Emma was in charge, and I was too new to say what I was really thinking: that this woman was going to be isolated from the group.
“We’re not legally allowed to help her put it back in. So: no.”
I went and sat back down at the table next to Sandra.
“I’m sorry,” I said, shaking my head and pointing at…
ASK (YES YES) MARSH: Networking and Flirting – Where’s The Line?

I bloody love reading advice columns.
When I worked in radio, I used to make all my interns tear out the “Dear Deidre”s from the back of the tabloids, so I could read them on the train home. The only German I know is from translating Teen Mag problem pages when I was a teenager (“Ich schwärme für ihn! Er ist sehr gutaussehend und frech!”*).
heart lady
And, as a coach, it’s in my nature to LOVE giving my suggestions for solving other people’s problems. As one ex- described me, I’m “violently helpful”.
So: I am THRILLED to announce a new sporadic feature:
ASK (YES YES) MARSH
And today: networking – and flirting.
Anonymous Gentleman writes:
I was wondering…
What YOU have to offer big shots in your industry (VIDEO)

Let’s say there’s someone you’re desperate to grab the attention of.
They get 1000s of emails every day. Yours needs to stand out.
You could send them a giant teddy bear, holding a heart, that says,
I BEARY LOVE YOU
Or…. You could ADD VALUE to them, in one of the ways I talk about in this video.
Yes, even you, my currently small-fry-compared-to-them-friend…