How to promote yourself without feeling gross; How to stop drowning in your to-do list

If I might briefly be not very British or Canadian, I got to give some REALLY good advice last week. Some of my favourite questions to answer, in my monthly live Advice column, Yes Yes Questions.
Q1: What is the art of writing posts to promote yourself on social media without feeling like a self-obsessed narcissist and annoying everyone you know?
i LOVE this question. Because so many people…
The simple trick that saves you hours of time and gives you 10X the impact in your business, career or passion

If you have a business, a career, a passion that you want to turn into a business or career, then there’s one super-simple thing you’re likely forgetting to do, that means you’re wasting your time and effort.
It’s something that needs to happen before you do ANYTHING. For example, you need to do it before you:
Write a blog post (I did it before I wrote this one!!)
Write a bio
Go to a Networking event
Write literally anything on your website
Interview someone
Be interviewed by someone
TELL A STORY
Name your Instagram account
Do a talk
Decide to start a podcast
Write a newsletter
Post on your Facebook page
Do a Facebook live
Make literally any decision about your business
I see people ALL THE TIME not doing this, which means the thing they did – that blog post, that talk, that About page on their site – was a huge waste o time.
Here’s the thing you need to do first
Ask yourself, “What…