PART TWO: The Simple Two-Minute Trick That’s A GAME-CHANGER for your Business Or Career [includes templates]

Now that I’ve told you why always sending a “nice to meet you” email is the KEY to easy, fun and effective networking, let me show you what one actually looks like.

Let’s go back to the example from the previous explanation blog – you meet Janet at a conference in Sudbury and learn that she works for Google and has a new pug dog. Let’s say you discuss her dog, and the fish sandwiches.

I’ll write out how the email could look, then break it down for you. At the bottom, I’ll put a template that you can copy, paste and then fill in the blanks.

Subject: Sudbury conference / Obama Pug…

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The Simple Two-Minute Trick That’s A GAME-CHANGER for your Business Or Career: Part ONE

Have you ever said, “I hate networking”?
Chances are, you have – if not out loud, then quietly to yourself through gritted teeth, as you walk into a work event.

Here’s the thing: most of what you hate about networking? Isn’t actually networking. It’s schmoozing and bragging – and it very rarely works.

REAL networking happens gently over time, and most over email.
That sounds a little less scary, right?

A fundamental rule of networking that’s effective (and actually fun) is that it’s a long term relationship – not a one night stand.

So while that first in-the-flesh meeting is important when it comes to making industry friends – just like a first date is important when it comes to having a romance – it’s what happens afterwards that makes the BIG difference to your network.
And it’s your network that’ll make the BIG difference to your business or career – and to whether you are scrabbling to find clients or your dream clients are scrabbling to work with you.

The simple two-minute trick that will build your network and make you stand out: …

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How to Stop Acting Like a Total Weirdo Around People You Want to Impress (VIDEO)

A couple of months ago, I got to meet one of my heroes. Someone I think is AMAZING. The first bit of the encounter – when there were lots of others around – went alright.

Then I tried to talk to her one-on-one.
Before I knew what was happening, I was acting like – well, basically, the opposite of how I wanted to come across. Lots of spitting. Laughing too hard. Almost as if I was trying to make her dislike me.

Sadly, it’s a way of behaving that I know all too well. Happily – I’ve learned to give this condition a name – and some steps to get rid of it.

Is this something you’ve experienced?
If so, in today’s video, it’s my pleasure to introduce you to…

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What I Learned From Trying To Make Friends In A New City

They were perfect. Both of them. Exactly what I was looking for.

I sat, pretending to work on my computer. Listening to what they were saying. Trying not to laugh out loud at their jokes. Stealing glances when I could.

The two girls seemed to have known each other a while. As far as I could gather, one was some sort of designer or artist. The other worked for a non-profit. They were lefties, like me. They both dressed really well.

Picking up my mug to sip, I daydreamed. Imagine if I was brave enough to do what I really wanted to? I’d get up from my rustic chair, stroll across the cafe to their table, and stand above them.

“Excuse me”, I’d smile. “Sorry to interupt. I’ve been over there, listening to bits of your conversation. You both seem great. I love your clothes and you’re both really funny. Would either of you like to hang out sometime? I don’t mind which one. I’m new in town and looking for friends. Do you fancy being one of mine?”.

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How To Get Out of an Awkward Conversation – Without Being Offensive (VIDEO)

A little break from the norm: usually, I write and make videos about how to get on well in any networking situation. Especially, how to have conversations that are actually interesting and fun – even a short chat with a total stranger. My clients and readers have had successes with this stuff, at everywhere from art shows to blind dates.
BUT
Recently I keep being asked, “What do you do when the conversation you’re in dries up? How do you get away?”. Almost every new exchange has its life span – and you might need an exit strategy, even from ones you’ve enjoyed.

So, I made you a video – with a script – for these exact situations. It features a cameo by an A List celebrity. I don’t want to give too much…

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The Anatomy of a Networking Email

Something happened to me a few months ago that was entirely unexpected. A happy accident. And a PERFECT illustration of so many of the ways of talking to people that I’m trying to teach you.

The MAIN point I’m trying to get across when I talk about networking, is that it’s NOT about schmoozing: it’s about having lovely conversations with people you like. Basically, it’s doing what you already do with your friends – just with some other people.

It’s why I want to reframe networking, by calling it MIFing, or Making Interesting Friends (sometimes I even amend this to Making Industry Friends).

It’s why I love to surprise (and delight!) my clients when I tell them that they’re already good at networking – they just need to realise that and use it to their advantage.

It’s why my tagline is “Networking that’s actually FUN”. Because, believe it or not, networking can actually be FUN. Fun for YOU. For real.

The story I want to tell you illustrates all of this – and I’ve included…

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How to Warm Up a Cold Contact BEFORE You Email Them (VIDEO)

Writing a ‘cold’ email always feels hard. Even the word in that context is onomatopoeic – “COLD”. Like something you spat out. It just sounds so…*mean*.

As I’ve discussed, big shots in your industry can get 1000’s of emails a day. So how on earth is yours going to stand out?

One solution is to warm that person up first. And the easiest and most fun method? (No, not breaking into their office then forcing a snuggle). It’s…

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Why Your Shyness at a Party Is Actually A Secret Superpower

Harry Nilsson was wrong. One isn’t the loneliest number. It’s three.

When you’re shy, at a party and standing with two people who are talking to each other as if you’re not there, that’s how it feels.

In the summer of my second year at university, I had my first ever experience at a professional radio station. I hadn’t actually applied – an exceptional man called Lenny Love (real name!) had heard my show on student radio, paged me (remember how it was the 90’s?), then invited me to come and help out. (As my introduction to both radio and stand up comedy, this irrevocably altered the course of my life).

I was part of a 40-strong team working on Radio Forth’s coverage of the Edinburgh Fringe – the largest arts festival in the world. All day, we’d charge about watching shows or manning ticket giveaways. In the evening, we’d have a big production meeting, then sardine into the on-air studio for the main program: a three-hour, late-night spectacular, crammed with features, reviews and – most thrillingly – guest stand up comedians, who’d leave us asthmatic with laughter and almost taken off the air…

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The Huge Misconception I Held – And Why It Led To Me Launching A Business

When I was 23, I got to experience what it’s like to be a pop star.

I spent a year as the Chair of the Student Radio Association, a sort of union for student radio stations in the UK. I know, I know – it’s hardly joining Spice Girls. Bear with me.

After I got elected at the yearly AGM & conference, a load of us went for a drink. The only thing I’d done as Chair at that point was to stand on stage and give a three minute speech about why I thought I’d be good for the role. My sole competitor was not a terribly serious candidate, and I was voted in by 33 stations to three.

I arrived at the pub a little after everyone else, and plonked myself at the end of a table that had four people sitting along each side. Then, something peculiar happened…

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How to Make the Most of Those Magical Chance Encounters – and Make An Impression On A Celebrity

As you may have guessed from the videos, I’m a bit of a show-off. And as one, I don’t love to share the limelight. BUT sometimes, someone comes along who’s so damn wonderful, you want EVERYONE to read what they have to say. One such person is Robert Keller – actor, comedian, storyteller, and first — and possibly last — ever guest poster here at Yes Yes Marsha Towers. Over to him:

Hi! I am so thrilled to be guest blogging on yesyesmarsha.com!

I gather Marsha was called away to some secret location by Austin Powers to save the world, get knighted by Queen Elizabeth II, and maybe replace Sharon Osbourne as an X Factor UK judge.

To begin, an admission…

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