I used to be TERRIFIED of selling. These tips changed everything.
Getting to the end of Sally’s email, my heart sank. Well, I thought. That’s that, then. Time to give up.
I was a few months into starting my business, and my hopes for getting my second ever client seemed shot.
On the advice of my new business mentor, Kendrick Shope, I’d offered my (then, very small) mailing list the chance to have a “mini-session” with me: a free, 15 minute consult on Skype. I’d started working with Kendrick – famous for her skills as a Sales Coach – because, having spent my entire pre-entrepreneur life in jobs where people were always selling to me (as a radio DJ, and a music supervisor for hit TV shows) I had NO IDEA how I was supposed to sell anything to anyone.
The idea of selling utterly terrified me.
But Kendrick was changing that.
In a gentle way, she (virtually) took me by the hand and started teaching me the basics of non-icky sales – what she calls Authentic Selling (TM). Part of that, was doing free 15 minute calls, where I cold get to know potential clients, and add value to them before asking for anything in return.
The first call I’d done had gone BRILLIANTLY. Sally* was a coach – exactly the kind of client I loved working with – and we’d really clicked. During the 15 minutes, I felt like I gave her loads of helpful advice, and she seemed really keen to work with me.
Afterwards (again, on Kendrick’s advice), I’d sent a follow up email, reminding her of the tips she’d learned in our call and – the scary part for me – telling her how she could work with me. My prices were going up the following week (from $99 to $149!), so I reminded her of that too.
Then, that afternoon, she’d finally written back
The Anatomy of a Networking Email
Something happened to me a few months ago that was entirely unexpected. A happy accident. And a PERFECT illustration of so many of the ways of talking to people that I’m trying to teach you.
The MAIN point I’m trying to get across when I talk about networking, is that it’s NOT about schmoozing: it’s about having lovely conversations with people you like. Basically, it’s doing what you already do with your friends – just with some other people.
It’s why I want to reframe networking, by calling it MIFing, or Making Interesting Friends (sometimes I even amend this to Making Industry Friends).
It’s why I love to surprise (and delight!) my clients when I tell them that they’re already good at networking – they just need to realise that and use it to their advantage.
It’s why my tagline is “Networking that’s actually FUN”. Because, believe it or not, networking can actually be FUN. Fun for YOU. For real.
The story I want to tell you illustrates all of this – and I’ve included…
