This is easy, makes people feel INCREDIBLE – and nobody does it

Walking into the food court, I looked over at the Greek place and saw that the man wasn’t even there. Relief flooded my chest.
That solves it, I thought – but then, I noticed him. Not behind the counter but in the kitchen area at the back.
As I passed, I could tell he hadn’t seen me. Pushing my way into the dingy washrooms, with the grip of anxiety in my chest, I began my internal battle.
Don’t bother. He doesn’t even know you’re here. You’re scared of talking to strangers, and it’s not a big deal.
The tension released a little.
But, Marsh, it’s the nice thing to do. You’d like it if you were him. And the tightness came back.
Three days before…
The MOST important part of any story (it’s probably not what you think!) (5/5 in the story series)

I put the CD into the player and felt my stomach fizz with excitement. After months of stillness, finally, I was going to bring the room to life! I pressed play and looked up, expecting to see all the seniors bopping along. Instead: nothing.
No movement. One old lady eventually looked at me and furrowed her brow.
“This is The Beatles?” she asked.
“Yes!” I replied.
“Huh.”
She went back to her newspaper.
I was volunteering at the day centre for seniors with dementia, and I wanted to move them with music. But they had other ideas…
That’s one way to begin this story. Here’s another:
This is a story about the power of music, and surprising yourself – about the time I made a CD for the seniors that I work with, thought they didn’t like it, and then got shocked by an old lady, who danced the jitterbug with me like she was 16 again.
It all started when I first put the CD on. After months of stillness, finally, I was going to bring the room to life…
I ask people (during client calls or storytelling workshops), “Which is the most important part of any story?”
Here’s what they usually guess:
The narrative
The detail
The ending
The climax
In fact, the answer is…
How to edit your stories but still make them compelling (4/5 in the story series)

As I opened the email, my heart started racing. It was even more exciting than I’d anticipated!
Two months earlier, I’d booked my ticket for Portland’s World Domination Summit – a conference full of do-gooders trying to change the world (like me!). I’d never been before, but knew WDS was a big noise in my industry.
The month before, they’d put out a call for Attendee Storytellers. By this point, I’d been running my live storytelling show for about a year and a half (and coaching all of the storytellers), so I figured I had a good shot. After all, there were, what, 500 people at this conference? So probably 30-odd would apply, and they’d choose around 25 of us.
They needed an inspiring story with a message. I wondered what I’d ever done that was inspiring… and then remembered. Oh yeah. My solo marathon. Two years before, after Hurricane Sandy led to the cancellation of the New York City Marathon that I was due to run, I’d made up for it by running one on my own, in London.
I pitched my story to WDS – starting in an action scene – and sent it off.
“CONGRATULATIONS!” came the email. “You’ve been selected to tell an attendee story on stage!” This was nice to hear, though not unexpected. BUT THEN:
“Hundreds of people applied, and you were one of only twelve selected!”
Well, THIS was exciting! Immediately, I jumped onto Facebook, to my local business group of business ladies.
“GUYS!!!!!” I told them, “Hundreds of people applied to tell a story at WDS, and I’m one of 12 selected!!! I’m going to be telling my story to 500 people!!!”
“Dude,” one of them replied. “The WDS audience is THREE THOUSAND”.
Oh.
Crap.
After getting over the fear of speaking to a room that enormous, I had another problem:
I had to get the whole story – Inspirational Message included – down to one and a half minutes.
As I talked about in part 1 of this blog series, when you’re telling a story, you need as much of it as possible to be action scenes. And, as I told you in part 2: action scenes require detail.
So how do you get the narrative of a very eventful 42 kilometer run – that, in the end, took over 7 hours – into a minute and a half?
First…
You’re ruining your best stories. Here’s how to stop (3/5 in the story series)

Kneeling on the floor next to her armchair, I lay my head in my Granny’s lap. As the thick wool of her skirt skritched against my cheek, she stroked my hair, and sang to me in Russian.
“Mne nekuda bolshe speshut!
Mne nekovo bolshe lyubit!
M’sheek, ni gani, loshadey”
Three years earlier, when I was 18, my…
Make every story captivating, using this Hollywood tip (2/5 in the story series)
The young man looked at me, his eyebrows raised in a question. He was handsome, though surely fifteen years younger than me. Stood below him, I flushed, and felt the small grip of panic in my chest. I knew what I wanted, but I had no idea how to tell him.
“S-s’il vous plait…” I stuttered, taking a deep breath…
The ONE thing you must know, to tell powerful stories (1/5 in the story series)

The night that the doctor told us my granny was dying, my mum and I lay mattresses down on the floor of her room.
We wanted to be near her. For practical reasons, so that we’d be there if she woke up and needed us. But also for primal ones. We’re Russian. We have a strong herd instinct. It was the end, and we needed to be close. So we lay our mattresses down to sleep.
Except – I couldn’t sleep. I kept thinking, “What if …
The one (fun!) thing you MUST do to become an excellent storyteller

It’s very important to understand THIS about the culture of the London Underground:
It’s not just that the passengers don’t talk to each other.
It’s that they don’t communicate IN ANY WAY.
Even when you’re smushed right up against your neighbour, your head jammed into the gap between their face and neck, the custom in London is to do everything you possibly can to act as if you are the sole occupant of that subway carriage. Casually check your phone. Read your book, even though it’s three inches from your eyes. Listen to your music on full volume, the tinny sounds trinkling out of your headphones. It’s surreal. But it’s What We Do.
On this particular morning, I had a seat – one of the advantages of living quite far from the centre. I had my headphones on, but there was no music, and the voice that I was listening to was quiet and calm – which made it even easier for everyone around me to imagine that I wasn’t there.
Suddenly, I gasped – and with the sharp in-breath, a loud, high-pitched noise escaped from my mouth before I clapped both hands over it.
Everyone in the carriage – EVERYONE – jerked their heads to look at me…
V quick tip to avoid p*ssing off someone who just helped you out

A move keeps being made by people I’ve just favours for, that makes me want to stop doing them favours.
Running True Stories Told Live, my live storytelling show, I get a lot of requests to be put in touch with this person and that person. Because I <3 getting people tell their stories, I help these people out. I give them email introductions - and what happens next, is what almost always happens, and what REALLY annoys me: I get sucked into the email chain between these two people. Here is a very quick and classy way to get around that:
How my patronising altruism WILDLY benefitted me

Ordinarily, I wouldn’t publicly admit having had this thought process. It shows that I can sometimes be an egotistical dick. But I like the end of it so much that I want to tell you.
I come to you from the train I’m taking from St Catharines (no apostrophe) back to Toronto. Last night I ran a workshop – my third in a year – for Brock University, on Networking That’s Effective and Actually Fun, for their entrepreneurial students in their BioLinc incubator.
One of the things I teach the students was how important it is to add value to people, long before you ask for anything.
An amazing way to add value is to thank people for teachings you’ve enjoyed, being specific where you can. Another is offering to make…
How to Avoid Small Talk – with the Perfect Question (VIDEO)

My friend was once in a queue and overheard the man behind him loudly declaring, “You see, I’m the kind of guy who really doesn’t like to line up. I like to just get in and get out. But this? Not for me.”
I feel about him the way I feel about the kind of smug, annoying person who…