How To Edit Your Stories (part 1) – BWSS #2!
You go to tell a story — or maybe, just THINK about telling a story — but… there’s so much there! How do you know what to leave out, and what to keep in?
In this week’s episode of the Baby Walk Story Sessions (less than 10 mins), ALL WILL BE REVEALED!!!!!
Well, technically some will be revealed, because this is the first of a three-parter on editing. But here, I tell you…
THE MOST IMPORTANT THING YOU NEED TO KNOW ABOUT TELLING CAPTIVATING AND COMPELLING STORIES.
Also, I tell you a story about my bummer life when I first moved to Toronto, and how it improved. Want to hear it?
A sales page (and conversation) tip that’ll make ideal clients DESPERATE to work with you
A lot of us feel GROSS about writing sales pages or having sales conversations. Like we’re trying to force our stuff on people.
And when we’re then told to include your ideal clients pain points? Forget it! So pushy!
Except…. what if talking about their pain points actually helped them?
What if including pain points gave your dream clients the thing they crave most in the entire world — EVEN IF THEY NEVER BUY FROM YOU?
When done right, this is possible. And in this video, I show you how!
People assume this is a mistake in storytelling. But it’s an asset.
LET’S DO A FUN MOVIE QUIZ!!!!!
I know you know this!
Guess the movie based on my short story version:
One of the greatest moments of the last four years.
“I hear what you’re saying.”
He pressed his lips together, and squinted a little in suspicion. “But why? Isn’t that just Misery Porn?”
I was working with my friend Chris on a story he was going to tell at my live show. Chris (who I’ve written about before, here and here) is one of my favourite storytellers of all time, and I’d been excited to sit down with him.
The story is about him reading to his dying mother in hospital. He’d done a version of it at another storytelling show a few weeks before – and there, had played the whole thing for laughs.
As we sat down and talked through the story, I convinced him to pull in the sadness of the situation. To mire us in the grief that he felt, before the funny reveal comes.
Now, he was asking why.
One of the things…
Teaching new ideas that people sometimes resist? Try this!
“So guys,” he said, from the front of the large room. “Try this, and you can get to the root of your issue.”
I was on a table right down at the back, so he couldn’t see me rolling my eyes. Jaw set in fury, I looked down at my paper.
It was the Sunday before last, I was at a business retreat, and I was very, very angry.
This year, I’m in a group program, run by Jonathan “Good Life Project” Fields. I’ve been following him for years, and he’s always steered me right. Under his guidance, my business went from doing okaaaaayyy to suddenly making a living doing the thing I’m best at and most enjoy. Working with him again seemed like a good idea.
On this afternoon, 70 other people and I were in a session led by productivity coach, Charlie Gilkey. I’ve hung out with Charlie before – just that morning, he’d been telling me about his recent trip to Hawaii. We get on well and I really like him. I know a lot of people who’ve been coached by him to wild success. He’s a charismatic, clear and powerful speaker.
But, right now, I was cross with him. Furious, actually. Seething.
Or – to be clearer, I wasn’t so much angry with him, as with what he was asking me to do…
Want to build trust, connection, influence and loyalty? Use THIS in stories. (Science!)
“My stomach was in a tight knot as I walked up to the front door.”
If you want people to really care about your stories, and be inspired to take action, there’s one element you MUST include… and yet, I see people leave it out all of the time.
What is this magic bullet?
EMOTION.
Consider the difference between these two stories:
‘I walked up to the front door.
For thirty seconds, nothing happened.
Then, the door opened, and Sally appeared. I took a deep breath, and said, “Hello.”’
Now, read this one:
‘My stomach was in a tight knot as I walked up to the front door.
For thirty seconds, nothing happened.
I started panicking. Maybe this wasn’t such a good idea, I thought. Maybe I should stay out of it.
Then, the door opened, and Sally appeared, smiling. Nervously, I took a deep breath, and said, “Hello.”’
Which story do you care more about? Which one makes you want to keep reading? Which has the strongest effect on you?
I’m guessing it’s the second one. The difference between the two?
In the second, I told you how I FEEL.
Emotions make your story more powerful for five reasons:
(1) We invest in your story
In the second version above, did you wonder WHY I was so nervous – and what might be about to happen?
Telling us how you feel builds tension in a story. Suddenly, there are high stakes, that might not otherwise exist. Researcher Paul Zak discovered that tension is an essential ingredient to keeping us interested in a story.
(2) We trust you more
Have you ever got nervous…
When you meet new people, do you ever just irrationally HATE them?
This is a little embarrassing to admit, but here goes:
A few weeks ago, I locked my bike up outside this juice bar in Portland, a tight ball of nausea in the bottom of my stomach.
I was at WDS – the conference World Domination Summit, where do-gooders (like me) try and make the world a better place – and arriving at my first ‘meet-up’. These are impromptu gatherings thrown by attendees. I had my own one the following day, a short workshop on How To Tell Compelling Stories. But this one at the juice bar was a storytelling meet-up being thrown by someone else – a lady I’d never met before, and was a bit scared of.
Two days before, I’d (finally, very last-minute) decided to put on my own meet-up about storytelling. As I scrolled through those other people had posted, I realised that there was already one happening on the same subject. Gutted at first, I then looked into the details and decided it was ok for both to exist. This one, by a lady called Sara Hunt, was going to be about how to figure out which of your own stories to tell. Mine was more about how to tell your stories. Also, hers was already full, so I figured it was even more ok to put mine on.
But I am a perennial people pleaser, and I was still worried that she’d be annoyed. So I sent her an email.
In it, I explained what I felt the differences were between our two workshops, and told her I’d love to meet her at some point – which was true; from her website and blog, she seemed cool and interesting. Then, I asked whether, if there ended up being a free spot, I could come along to her meet-up.
It took me about 20 minutes of writing and rewriting to compose this last question.
What if she thought I was just coming along to steal her ideas? What if she was annoyed that I was running my own storytelling meet-up and it made her not like me?
My fears were trumped by how much I wanted to go, so I asked. To my relief, I got a reply saying she’d love to have me along.
But now, I was actually here…
WDS: Five Storytelling Lessons from Coaching the Attendee Storytellers at World Domination Summit
I stood up, feeling the fizz of excitement under my skin, and started looking around the empty lobby of the conference hall. It was evening. I knew that most people had left, but I needed to be certain.
Yep, I was definitely alone.
I walked to the space where there were no chairs. Then, silently and frantically, I began leaping up and down, alternately punching my fists in the air, before ending on a little stationary run.
It was Saturday night, and I had just finished coaching the Attendee Storytellers for World Domination Summit.
WDS is a conference where, once a year, several thousand do-gooders descend on Portland, to get inspired and try and figure out how to make the world a better place. Along with TED-style informative and inspiring speakers, every year, they have a number of “Attendee Stories” on the main stage – where people from the audience can apply to get up and have a go themselves.
I told a story a few years ago – you can hear it here – and, since then, I’ve become the Official Storytelling Coach for World Domination Summit. Which sounds like loads of fun – and is – until you know that I have just one afternoon to help all the storytellers get their 20 or 30 minute stories down to one minute.
One.
Tiny.
Minute.
It’s brutal but, every year, I do it – and, every year, the challenge makes me feel high as a kite afterwards. Hence the silent, solo leaping around.
Here are five things I learned from coaching this year’s attendee storytellers at World Domination Summit
I used to be TERRIFIED of selling. These tips changed everything.
Getting to the end of Sally’s email, my heart sank. Well, I thought. That’s that, then. Time to give up.
I was a few months into starting my business, and my hopes for getting my second ever client seemed shot.
On the advice of my new business mentor, Kendrick Shope, I’d offered my (then, very small) mailing list the chance to have a “mini-session” with me: a free, 15 minute consult on Skype. I’d started working with Kendrick – famous for her skills as a Sales Coach – because, having spent my entire pre-entrepreneur life in jobs where people were always selling to me (as a radio DJ, and a music supervisor for hit TV shows) I had NO IDEA how I was supposed to sell anything to anyone.
The idea of selling utterly terrified me.
But Kendrick was changing that.
In a gentle way, she (virtually) took me by the hand and started teaching me the basics of non-icky sales – what she calls Authentic Selling (TM). Part of that, was doing free 15 minute calls, where I cold get to know potential clients, and add value to them before asking for anything in return.
The first call I’d done had gone BRILLIANTLY. Sally* was a coach – exactly the kind of client I loved working with – and we’d really clicked. During the 15 minutes, I felt like I gave her loads of helpful advice, and she seemed really keen to work with me.
Afterwards (again, on Kendrick’s advice), I’d sent a follow up email, reminding her of the tips she’d learned in our call and – the scary part for me – telling her how she could work with me. My prices were going up the following week (from $99 to $149!), so I reminded her of that too.
Then, that afternoon, she’d finally written back
Worried your stories aren’t exciting enough?
“I don’t know if my stories are worth telling…”
If this thought has ever crossed your mind-threshold, I have great news:
Good stories mostly aren’t about content. It’s about the way they’re told.
Think about it: we all know that one person who can make ANY story sound amazing. And we’ve all been stuck at the party with that other person, whose story you can tell has exciting elements, but dear god WHEN WILL THEY STOP, because this is mental torture.
If you need a little further proof, here is a wonderful story, about something not totally life-changing.
Added extra: this story (from my live show True Stories Told Live) was told by a journalist, who asked to come and be coached by me to tell a story, and then tell it, purely because she has a crippling fear of public speaking, and her editor wanted her to write about it.
What you can learn from that? If you’re well prepared and have a great story, you can totally fake your own confidence. Here she is, doing just that:
