The most terrifying pee I’ve ever done (+ a review of Laura Belgray’s memoir)

A couple of months ago, I had one of those moments where you have to sit yourself down and give yourself a talking to.

“MARSHA.” I said to myself. “You are a FORTY-SIX YEAR OLD WOMAN. With a reasonably successful career. From the outside, it looks like you have a WILDLY successful career. People like you! They find you charming! Stop responding to this situation like you’re in your twenties with zero life experience!!”

When I was in my twenties, I was working as a radio DJ and A&R (new music) scout. This meant I spent a lot of time at radio, comedy and music industry events. There were conferences, where the heads of the stations would be schmoozing. There were late-night stand up gigs where That One Off The Telly would be stood at the bar. Then there were the music gig aftershows, where the indie band of the moment would be hanging out, being fawned over by anyone that managed to get into the party.

I hated all of those events.

I mean, sometimes I loved some of them. But mostly I just felt totally stressed out. Trying to talk to the exec, the comic or the band — even if I knew them! Even when we were old friends from before they got famous! — was a matter of hovering a few feet away, waiting until it was your turn to be spoken to, and always feeling like a fangirl. But equally, not trying to talk to them felt like wasting an opportunity. Arg!

My second career — as a Storytelling coach and trainer — has been mostly online. This has meant almost ZERO stressful events like this, other than industry conferences where, usually, I’m one of the speakers myself. But last month, I was faced with the same feeling as in my twenties:

I was going to…

READ MORE

When you’re an expert at something, you ruin it for everyone

Reading the spines of the CDs in Mike’s bedroom, the thrill of anticipation I’d been feeling slid, instead, into confusion.

He and I had been dating for a couple of weeks. In London terms — certainly, in the mid-2000’s — that meant a lot more than it does these days. I often joke that when I lived in the UK, rather than dating, it was more like we had arranged matches — except, instead of the matches being made by your parents, they’re made by booze. You’d get drunk and then wake up in a relationship.

The getting drunk that Mike and I had done happened at a new bands live showcase. Like most of the people I dated when I worked in radio, he was in the music industry. An A&R Scout, it was his job first to go out to gigs every night looking for new bands to sign, and then to have opinions on the records being recorded for release. I was a radio DJ at a well-respected indie station. I liked him for his trifecta of being charming, funny and hot, but I can’t say I wasn’t also romanced by the idea of us being a junior-level, music industry power couple.

The first time I picked him up from his house before a gig, I was excited to look through his CD collection. Would we like the same bands? Would I learn from him about new bands I’d soon love? Would I find any guilty pleasures?? It was often my favourite part of any new relationship.

But as I flipped through the titles and artists, I was…

READ MORE

Why the first 30 secs & the last 2 mins of anything are the most important parts (aka how to rescue a very public disaster)

DJ woman playing music at a bar

Standing in the booth, looking out at the ten people awkwardly dancing in a space that was built for 400, I felt sick.

I’m about to tell you one of the most important pieces of information I know. Then I’m going to tell you the rest of that story in order to prove it’s true and to help you hold it in your brain (because that’s what storytelling does!).

Here’s the fact:

The most important parts of any talk, blog, presentation or podcast is…

READ MORE

How to… run great workshops; switch to doing work you love; get testimonials and more — YYQ #13 Review!

Repair Center Sign

Yes Yes Questions is my quarterly live advice column, that anyone can join for free. The questions I answered at the last one (and in this blog/recording), are:

1. When running a workshop, what are the most essential elements to make it brilliant?
2. Do I have to prepare before I speak on stage?
3. How do I brag about myself online without feeling like I need a shower afterwards?
4. Do you ever feel like you have too many stories to tell, and do you have a formalized process to choose which ones you tell?
5. “Content batching:” do you do it? If so, how?!
6. How do I go from doing work I *don’t* love that brings in money, to doing work I DO love that also brings in money?
7. What’s the best way to get testimonials from happy clients?

The next one is next Monday, April 6th at 2pm EST and you can come along and get free coaching by popping in your details on this page. But in the meantime, listen to the audio of the last one (where I answer all those questions) or read on!

1. When running a workshop, what are the most essential elements to make it brilliant?

Almost all of the time, it depends on…

READ MORE

How to make yourself my instant best friend

woman signing at a stage

Sitting in the audience, I was having wrestling conflicting feelings.

The woman onstage as belting out a number from the musical “Chicago” — one I haven’t seen, and am not particularly keen to. She was a little off-key. And LOUD. I felt like I should have been cringing, embarrassed for her and hating it… but for some reason, I wasn’t. Why wasn’t I?

It was my third night at Camp GLP, a Summer camp for grown ups. When I saw the sales page, what sold it was the talent show. The camp I went to as a kid had one and it was always the highlight. Skits where we sent up the staff, little jokey routines, maybe someone reading a poem. But this was different.

One after the other, attendees from the camp got up to sing. Some of them were knockout. Some of them really weren’t but, for reasons my brain was struggling to understand, they didn’t look embarrassed about it *at all. Being British, I felt like I should have been convulsing with awkwardness on their behalf.

So when I wasn’t, I looked to my left at my new friend Sam. An Aussie, she and I had been hanging around a bit the last few days. I whispered to her,

“Why don’t I hate this?”

She laughed back and whispered, “It’s because we secretly love Americans. If this had been an Aussie or Brit talent show, it would have been 10 rugby guys in drag looking embarrassed. Instead, all these people onstage are totally committed. They really mean it!”

“So?”

“So I think we secretly admire their self-confidence. Because we could never pull that off.”

And I thought, OMG.

Because, when she said that, two things happened…

READ MORE

How to get your friends and family to sell for you (without being a slimy creep)

green leaves

When I first started this business, I thought the best way to sell my services would be to throw money at the marketing. Facebook ads! Celebrity endorsements! Giant billboards! Except, there was a pretty big obstacle…

…I HAD JUST STARTED MY BUSINESS SO I HAD NO MONEY.

What was left instead?

Word of mouth. Here, there was another problem:

Most of the people I’d done sessions with so far had been pro bono. And they’d been happy to do those sessions for free, because those people had no money to spend on coaching. Which meant most of the people they hung out with also had no money to spend on coaching.

You might have this same issue. But you know who does have some money they might spend on your thing? SOMEONE you know. Which sounds easy…. but:

How do you tell people you know about what you’re doing, without sounding like you’re trying to screw them out of their well-earned money as an act of charity?

Two parts to this answer:

1. Remember that the…

READ MORE

How to make yourself likeable when you write online

child looking at a quote - believe in yourself

AKA advice from my past self to you)Cleaning out my Evernote recently, I found a folder called “BLOG PERSONALITY IDEAS.” It came from, years ago, when I was working with Kendrick Shope and she said [imagine deep Southern accent]:

“Marsha, I don’t know anyone who pours their whole personality into their emails better than you do.”

I was thrilled, and her suggestion eventually turned into me starting the service, Put The You Back In Your Business. But somewhere in between, I decided to test out if this could even be a thing, by getting on a call with a business buddy who wasn’t having any engagement in her emails and blogs.

I honestly don’t remember which chum it was (and if it comes to me, I won’t name him/her, because: discretion). But clearly, I made ten notes, and these were written up on the one file inside that was inside that BLOG PERSONALITY IDEAS folder. I just read through them, realized that Past Marsha made some good points, and thought I’d share them with you! With a little explanation under each one.

1) YOU ARE WARM! So be warm in your emails!
I have seen this issue SO MANY TIMES. I meet someone in person. They are so warm that standing next to them basically feels like being hugged by someone you really like. Then I look at their blogs and emails and they write like they’re politely informing me of my next dental appointment.

If you are a warm person in real life, we warm online and in your emails. If you are not warm, be the way you are. Either way, your people will find you and be grateful for it.

2) You don’t have to tell them anything about your life
OH this one. “I’m a really private person. I don’t want to talk online about my life.”
I get it a LOT. But here’s the wonderful thing…

READ MORE

how to write a bio that people actually enjoy reading or hearing (3 Steps!)

Marsha at the background and a big overlay saying how to write a bio that people actually enjoy-3 steps

While I love doing things that are public facing — speaking on stage, getting interviewed on podcasts, being part of a panel, writing guest blog posts, running workshops for organization — there’s one part I always used to hate. Being asked that question:

“Could you email over a short bio?”

Because summing up your entire career in one paragraph is harrrrrd.

But also, a bio is one of those things that “you just have to have” — which is entirely the wrong way to think about it. Instead, you should be asking yourself my favourite two questions…

READ MORE

How (and Why) to Brag Online Without Sounding Like a Jerk — 6 Ideas

Mixture of 9 different pictures of Marsha and friends

I got famous among this group of friends pretty early on. I hadn’t even really done anything.

Back in 2013 when I started my business — and by “started my business,” I mean “decided that maybe I could possibly start a business where I was coaching, and so threw up a very basic website and started calling myself a coach” — I made a new group of friends. All of us had done B School, Marie Forleo’s (brilliant! life-changing!) online business and marketing course, and we decided to meet once a week for coffee. Being an entrepreneur was a brand new experience for me, and I loved hanging out with other people who got it.

A few weeks in, it began. I would arrive and, inevitably, someone would say…

READ MORE

4 questions to ask yourself before you speak on stage

Marsha on the stage with a big sign of 4 questions to as before write any talk or presentation

(AKA a resource I send to clients and potential clients that I never thought I’d share publicly but here we are :))

Glaring at her face on the video call, I stuck my bottom lip out.

“I don’t know,” I mumbled petulantly. “Do I even have to think about that?”

Michelle smiled warmly back at me. “You know you do,” she said. And she was right. I groaned.

When I found out that a long-time daydream of doing the closing keynote at Portland’s World Domination Summit was coming true, I knew I needed help. I coach speakers all the time, but writing my own talk felt like trying to cut my own hair without a mirror. I needed help. And I knew Michelle Barry Franco was the person to help me. What I didn’t know was…

READ MORE

Page 1 of 8