How to get your friends and family to sell for you (without being a slimy creep)

When I first started this business, I thought the best way to sell my services would be to throw money at the marketing. Facebook ads! Celebrity endorsements! Giant billboards! Except, there was a pretty big obstacle…

…I HAD JUST STARTED MY BUSINESS SO I HAD NO MONEY.

What was left instead?

Word of mouth. Here, there was another problem:

Most of the people I’d done sessions with so far had been pro bono. And they’d been happy to do those sessions for free, because those people had no money to spend on coaching. Which meant most of the people they hung out with also had no money to spend on coaching.

You might have this same issue. But you know who does have some money they might spend on your thing? SOMEONE you know. Which sounds easy…. but:

How do you tell people you know about what you’re doing, without sounding like you’re trying to screw them out of their well-earned money as an act of charity?

Two parts to this answer:

1. Remember that the…

READ MORE

4 questions to ask yourself before you speak on stage

(AKA a resource I send to clients and potential clients that I never thought I’d share publicly but here we are :))

Glaring at her face on the video call, I stuck my bottom lip out.

“I don’t know,” I mumbled petulantly. “Do I even have to think about that?”

Michelle smiled warmly back at me. “You know you do,” she said. And she was right. I groaned.

When I found out that a long-time daydream of doing the closing keynote at Portland’s World Domination Summit was coming true, I knew I needed help. I coach speakers all the time, but writing my own talk felt like trying to cut my own hair without a mirror. I needed help. And I knew Michelle Barry Franco was the person to help me. What I didn’t know was…

READ MORE