The most useful book I’ve ever read (and some personal info)

For someone who’s loved social media since the birth of myspace, I am weirdly protective about what information I put online — so it’s VERY unusual that I just said all this stuff publicly, where literally anyone with an internet connection can listen. Just over a decade ago, I watched the documentary “Terms and Conditions…

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Need to convince someone of something? Here’s how to READ THEIR MIND (by Chris from TellPeople)

People listen to a presenter

Ever felt like you’re explaining something that – to you – seems so obvious, but the person you need to convince just isn’t getting it?

Recently, I was asked to run a workshop on buyer empathy (aka how to understand what your potential client wants), so I turned to get some help from my (very, very smart)(he’s been a lawyer representing Wall Street companies and indigenous rights) friend Chris from TellPeople.

Then, I asked him to share some of his smarts with you! Here’s what he has to say about how to READ MINDS (or at least, have a good guess at what’s inside them):

Make sense of your audience

When you’re trying to convince someone of something – whether it’s a potential client to hire you, or a family member to please stop doing that annoying thing they keep doing – do you ever wonder what’s going through their mind while they read your writing or listen to you talk?

What about when you’re talking to a group of people – how do you keep track of what all those people are thinking?

The truth is: you can’t know what anyone else is thinking about what you’re saying.

But – while you can’t read peoples’ minds, there is one thing you know for sure about every person you talk to. Actually, it’s the only thing you know for sure.

Can you guess?

Other…

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