Almost certainly the most embarrassing thing I’ve ever shared online.

The first time I met Jenny Shih, I was really disappointed.

Not in her. In myself.

A few months beforehand, I’d decided to start my own coaching business. I’d never really heard of coaching before, but as soon as I did I thought, This sounds like what I’ve been doing for free my whole life. I could get PAID for this?

Thinking about what I’d helped people with before, I picked the niche of teaching networking. In my past life, that was what I’d teach 21 year olds who wanted to get into radio, and people had started suggesting to me that other people (who had more money than 21 year olds wanting to get into radio)(which is to say, ANY MONEY) would pay for this service.

I’d been writing a blog for a few months (you can still see most of it by clicking here and people had been saying nice things about it. But I still hadn’t made a cent from the business and had no idea what I was doing.

So when Jenny Shih — who’s free content about how to build your online business I’d been DEVOURING — said she was opening up a few one-off coaching spots, I knew I needed her help. I was excited and terrified.

I was pretty certain that I was going to get on that call, and that Jenny would say something like,

“You know, Marsha, I don’t really have a lot more to add. You’re amazing. I’ve worked with a lot of people who are new to this, but you’re the best I’ve ever seen — you’re a natural! Let me send you over some clients who’ll pay you vast amounts of money for your wisdom.”

I’m not even totally kidding.

So, we get to the call. And here’s what Jenny says,

“No one is going to spend you money, unless…

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The MOST important question to ask before you tell your (or ANY!) story! BWSS #1 official!

There’s a question that you MUST ask before you work on telling your — or any — story, if you want not to waste your own (or other people’s) time. And I’m telling you what it is this week, on the official first episode of the Baby Walk Story Sessions! (the last one being a kind of warm-up intro).

And, starting this episode, in case you’re more of a reader than a listener, I’m also giving you the transcript.

This week, you’ll discover…

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