How to Keep an Audience Interested when you Talk or Write – by changing their brains!

How to Keep an Audience Interested thumbnail

Everybody’s banging on about why storytelling is important and that you should be using it. But do you know why?

Here’s my favourite fact about storytelling:

It actually changes your listener or reader’s brain.

Want to know more?

(and meet the Marsha Triplets – or as one Instagram follower put it: “Yes Yes Yes Marsha”?)

Click on the big PLAY button below, or HERE:

(Transcript below if you can’t play the vid right now!)

Have you ever experienced this ‘alchemy’, when listening to (or telling!) a story? Or have you ever read one and felt like it was happening to you? Let me know when, in the comments below!

Thanks so much for reading and watching! If you know anyone who would LOVE this video, it would be lovely if you could share it. Either hit one of the round buttons below, or click HERE to share on Facebook (and tag me! @yesyesmarsha).

You rule!

xx (Yes Yes) Marsha

PS want even more story advice – plus stories and secrets that I’ll never put on the internet? Join the Yes Yes Family (for free!) and you’ll get free email coaching from me, along with my guide for my BEST storytelling-based client attractor. Just pop your details in below:

Video Transcript:

How do you make a room full of people actually care about what you’re saying?

Today I’m gonna show you how you can use storytelling to change your listener’s brains to keep them engaged and to make them feel totally connected to you.

So when you’re listening to facts, like right now, if I were to stick you in an MRI scanner, the parts of your brain that would light up are called Broca’s Area and Wernicke’s Area. They’re the data processing parts of your brain.

If I were to stick you in an MRI scanner when I was telling you a story, the parts of your brain that would light up are the parts of your brain that would light up if you were inside my story!

So when I tell you about smelling coffee, your Olfactory Cortex lights up.

I tell you about grabbing a pen, your Motor Cortex lights up, specifically the part related to hand movement.

If I’m telling you the story live, this is happening in my brain too and so both our brains start lighting up in sync with each other in the same places at the same time.

And then if you tell your story in a room full of people, everybody’s brains light up in sync with each other.

I used to call it alchemy until I found out about the brain science because I realized it’s not alchemy, it’s neurology. It’s everybody’s brains in the whole room, all lighting up in the same place at the same time like a giant benign alien invasion.

**Funny bit you just have to see for yourself!**

Even better, if you start using emotion in your storytelling, people’s brains release oxytocin, which creates bonding and trust.


Any thoughts? Ever experienced this? Let me know in the comments below!

Want more smarts like this on storytelling, but straight into your inbox (with extra, bonus, non-blog advice and secrets)? Join the Yes Yes Family and get free email coaching, plus my (wig-filled) guide for how to SUPERPOWER all your stories, by popping your details in below:


Videographer: Ben Soper
Outro music: ‘George Square’, by the amazing David Berkeley:
Mural by the very talented Pam Lostracco of
Virtual Assistant brilliance by Patti Meyer of


  • Alli P

    Reply Reply May 22, 2018

    haha you have me rolling on the floor with your “anthem” at the end *emoji cry laugh face here*

    I just adore your videos! you have that fun mix of random clever weird and being unapologetic about it. yym!


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