I quote this sentence to people at LEAST once a day (as first said by the brilliant Liz Scully)

I’m about to share with you my favourite thing Liz Scully ever said to me.

Context: do you ever get that thing where you’re REALLY good at teaching people how to do something — but you’re horrible at doing it yourself? If you’ve been reading my emails recently, you’ll know I’m a bit obsessed with making sure people who have a business or a blog or an ANYTHING YOU WANT PEOPLE TO ENGAGE WITH know the answer to this question:

What is the problem that you solve for your customers?

And I was talking about it with my friend Liz Scully from Rethink Central. If you’re not already familiar with her, she is one of the smartest and funniest people I know and — as you’ll hear in a minute — one of the most articulate. She and I were on a call recently talking about my obsession with how not enough people think about the answer to that above question, when I suddenly asked, “But Liz… what’s MY answer to it??”

She said, “You help people who don’t know how to make their clients feel seen. You show them how to tell stories and write sales pages that make their clients go, ‘Oh, you SEE me! You understand me!'”

But in that moment, I suddenly wasn’t sure why that mattered, so I asked her. And her answer is one of my favourite things I’ve ever heard. I’ve probably quoted her 20 times since. Because Liz is very gracious — and because, by total coincidence, we happened to be recording the call (to capture an earlier brainstorm) — she has said it’s ok for me to share the video from that exact conversation.

As you’ll see (from my terrible posture), neither of us were anticipating this being made public. But I really, really wanted to share with you the exact way she first said what she said. Here (under 2 mins):

Good, innit?

Liz is actually a genius when it comes to a lot of things but, like me, she also deals in stories. She used to work in Hollywood and has won Emmy’s, been Oscar-nominated and worked both at Dreamworks and on the NASA SPACE STATION NO BIG DEAL (!!). She has a mini-course (30 mins) on The Hero’s Journey that usually costs $99, but she’s offering it to readers of the Yes Yes Blog FOR FREE!!

Just go here:

THANKS, LIZ.

Incidentally, the reason I’m not looking at the camera is because I forgot we were recording and was trying furiously to transcribe every word because I loved it so much. Thoughts? Reactions? Let me know in the comments. Thanks so much for reading! If you know someone who really needs to hear this, you can share it with them using the round buttons below, or click HERE to share on Facebook
You rule!

xx (Yes Yes) Marsha

PS Want to get free email coaching on how to Be Unforgettable and how to tell Captivating Stories? Join the Yes Yes Family — for FREE! Just pop your details in below:

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