The REAL reason you HAVE to network (it’s not what you think). VIDEO BLOG
People ALWAYS say to me, “But, if I’m good at what I do – shouldn’t that be the reason I get employed/shouted about by big-shots? Doesn’t the cream always rise to the top?”
I feel very strongly about…
How To Write an Email Subject Line That Gets Your Message Read (VIDEO)
Remember when getting an email – any email – felt terribly exciting? Really early on, when you got your first email address?
Oh, heady days.
The vast majority of emails I receive won’t get opened. I have a filtering system so I don’t even have to look at most of them, but even of the ones I see – I delete about half without reading. Ones that have subject lines like PRESS RELEASE or NEW SINGLE BY LONDON BAND or MARSHA WHEN ARE YOU GOING TO CALL ME? I AM YOUR MOTHER FOR HEAVEN’S SAKE, IT IS YOUR DUTY.
Ok, joking about that last one (called her this morning). But you get the gist.
The sad thing is, some of the emails I delete are probably good, and might be a band I do want to listen to, or someone I would like to know about. But if I’m put off by the subject line? No chance. And that’s only out of a couple of hundred.
Big-shots in your industry – as I explain in the video – get THOUSANDS of emails a day. So if you want any chance of getting yours read? It must have…
My BIGGEST Client Secret: The Best Way To Sign Off An Email (VIDEO)
So, this feels a bit scary.
There’s this one trick that I tell my clients. I made the decision a while ago that I wouldn’t ever put this in a blog, because I thought I had to save something just for them…
What YOU have to offer big shots in your industry (VIDEO)
Let’s say there’s someone you’re desperate to grab the attention of.
They get 1000s of emails every day. Yours needs to stand out.
You could send them a giant teddy bear, holding a heart, that says,
I BEARY LOVE YOU
Or…. You could ADD VALUE to them, in one of the ways I talk about in this video.
Yes, even you, my currently small-fry-compared-to-them-friend…
