How To Tell Great Stories — the MOST important thing you need to know!

If you want to be good at telling stories, there’s ONE thing you need to know above all else, and it’s what I talk about in this video.

Also, I dress up as Rocky, a hacky Parisian tourist and as everyone in The Graduate. So if you’d like to see (no exaggeration) the MOST IMPORTANT VIDEO I’VE EVER MADE , you’re in luck! Click on the play button here or read the transcript below!

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Quiet The Beast: How to deal with the part of your brain that says mean things to you

When I was growing up, I just thought certain things were truths. Being messy is bad. Not having cool clothes (a puffball skirt, say, or a stonewashed denim jacket and matching skirt) means people won’t like you. Being fat is my fault and something I should be ashamed of.

In my teens and early twenties, the list grew. Going too far with a boy makes you easy. Wanting to kiss a girl is weird and gross. Smoking makes you cool. Especially if you’re not drunk. Especially Benson and Hedges.

Twenty years, countless self-help books, hours of journalling and — thank you, privilege — a LOT of therapy taught me that those ideas were just that, ideas. They weren’t truths. When I believed them to be true about me, and used that to judge myself, it wasn’t because this was a reasonable conclusion to make. These thoughts were just the “inner critic.” One part of your brain that sometimes (often) lied.

But then, I faced a new problem: if I had figured this out, why was it still happening? If I’m so evolved, why do I keep saying such awful things to myself?

Since becoming a storytelling and speaker coach, I’ve spent a lot of time with brilliant, successful people, listening to their personal stories. One thing that I have come to understand is that having this voice that says mean things about you to you — a voice which I call your Beast — is part of the human experience. And that the trick is not to squash it, and not even to love it. But just to do what you can to reduce the volume and frequency with which it speaks to a level where you can start to tune it out. When you can, you have have a nicer life, and you can change more lives.

This year, I was asked to give the closing keynote at the penultimate (ever!) World Domination Summit. Instead of talking, as I usually do, about Storytelling or Sales Pages or even my I Don’t Have My iSht Together, Either project, I decided to write a brand new talk, where I shared the four steps that have helped me figure out how to master my Beast.

To watch it, click on “Read more” then on the big play button on the vid:

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How to make yourself likeable when you write online

AKA advice from my past self to you)Cleaning out my Evernote recently, I found a folder called “BLOG PERSONALITY IDEAS.” It came from, years ago, when I was working with Kendrick Shope and she said [imagine deep Southern accent]:

“Marsha, I don’t know anyone who pours their whole personality into their emails better than you do.”

I was thrilled, and her suggestion eventually turned into me starting the service, Put The You Back In Your Business. But somewhere in between, I decided to test out if this could even be a thing, by getting on a call with a business buddy who wasn’t having any engagement in her emails and blogs.

I honestly don’t remember which chum it was (and if it comes to me, I won’t name him/her, because: discretion). But clearly, I made ten notes, and these were written up on the one file inside that was inside that BLOG PERSONALITY IDEAS folder. I just read through them, realized that Past Marsha made some good points, and thought I’d share them with you! With a little explanation under each one.

1) YOU ARE WARM! So be warm in your emails!
I have seen this issue SO MANY TIMES. I meet someone in person. They are so warm that standing next to them basically feels like being hugged by someone you really like. Then I look at their blogs and emails and they write like they’re politely informing me of my next dental appointment.

If you are a warm person in real life, we warm online and in your emails. If you are not warm, be the way you are. Either way, your people will find you and be grateful for it.

2) You don’t have to tell them anything about your life
OH this one. “I’m a really private person. I don’t want to talk online about my life.”
I get it a LOT. But here’s the wonderful thing…

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how to write a bio that people actually enjoy reading or hearing (3 Steps!)

While I love doing things that are public facing — speaking on stage, getting interviewed on podcasts, being part of a panel, writing guest blog posts, running workshops for organization — there’s one part I always used to hate. Being asked that question:

“Could you email over a short bio?”

Because summing up your entire career in one paragraph is harrrrrd.

But also, a bio is one of those things that “you just have to have” — which is entirely the wrong way to think about it. Instead, you should be asking yourself my favourite two questions…

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