Category Archives: Preparation

How preparation can help you network

One hour’s free coaching

I bloody love talking about this stuff. The whole reason I got into networking coaching was because I was doing it for free my whole life:

It’s what I would corner people at parties for – “Oh, you’re trying to get a job? Here’s what you should be doing” “You’re in a band? Here’s how you can get noticed”

Because my landlord doesn’t accept Good Karma in lieu of rent (SO unreasonable), at some point, I had to stop doing all my coaching for free.

But sometimes, I still sneak some free in.

A perfect example? When I’m interviewed.

I recently spent a really fun hour taking to Jordan Harbinger for The Art of Charm podcast. Their tagline is “Where Ordinary Guys Become…

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Exactly What to Say When You Walk Up To A Stranger at an Event

Within my career to date, it was the bravest move I’d ever made. Or maybe just the scariest.
Part of me couldn’t believe I was about to say this – to a TOTAL stranger. Someone I’d never spoken to before.

And at one of these events!
The kind I knew I should be at, but was terrified of. I’d only gone because my buddy Steve had said he would chum me. Then he got held up at work, but I hadn’t discovered this until I was outside the door. And I figured…well, I’m here. And I really need to meet some of these people.

After what felt like HOURS (but was more likely five minutes), I made the decision to do it. I spotted my target… walked up. And SAID IT…

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A Behind-The-Scenes Tour of my Brain Going to a Conference

When I tell people what I do, often they’ll say, “Oh I hate going to networking events!”

Here’s the thing: so do I. They can feel like everyone’s trying to sell you their thing, plus they tend to have snacks at a time meant for dinner, so my hunger gets confused.

But a conference? I bloody love a conference. Have done since I started going to student radio conferences in the 90s, and now love going to ones where I meet other people like me, who are trying to use their powers for good. I love the learning. I *LOVE the meeting people. I love that sometimes, I get to show off a bit.

But, in spite of of all that, I kind of emotionally go through the ringer before each one.

This weekend, I’m at World Domination Summit – which, while it sounds like a Lex Luthor/Doctor Evil meetup, it’s actually talks, meetings and mini-events for 3000 entrepreneurs, who are all trying to make the world a better place.

So, in celebration, here’s a behind-the-scenes peek at my brain, in the run-up to going to, and at the start of, a conference…

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How to Warm Up a Cold Contact BEFORE You Email Them (VIDEO)

Writing a ‘cold’ email always feels hard. Even the word in that context is onomatopoeic – “COLD”. Like something you spat out. It just sounds so…*mean*.

As I’ve discussed, big shots in your industry can get 1000’s of emails a day. So how on earth is yours going to stand out?

One solution is to warm that person up first. And the easiest and most fun method? (No, not breaking into their office then forcing a snuggle). It’s…

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What YOU have to offer big shots in your industry (VIDEO)

Let’s say there’s someone you’re desperate to grab the attention of.
They get 1000s of emails every day. Yours needs to stand out.

You could send them a giant teddy bear, holding a heart, that says,

I BEARY LOVE YOU

Or…. You could ADD VALUE to them, in one of the ways I talk about in this video.

Yes, even you, my currently small-fry-compared-to-them-friend…

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Important Rule When Emailing Big Shots

Most people are pretty busy.


Big shots in your industry are VERY busy.


When you email them…

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This Is The Most Important Moment Of Your Life. Don’t Fug It Up.

People throw the word “unbelievable” around a lot. But sometimes something IS unbelievable. Like, you actually can’t believe it’s happening. To you. But…it is. It is.

For reasons that have been kept secret, you…

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Are You Making This One HUGE, Common Mistake In Your Emails?

There was a time when getting free music was a really exciting perk of any job.
CDs were expensive and, when I was in radio, it was lovely not having to pay for them.

There was also effort and expense for a new band, in sending you their CD.
They’d probably had to save up to record the demo, more to get it mastered and pressed, even more for the physical copies and then a load of cash for posting.
It was easy to listen to everything I was sent, because I wasn’t sent much.

Now that I occasionally choose music for TV shows, I still get sent tunes.

Because bands no longer have to put any hard cash behind sending it (and can generally record pretty cheaply and easily), I get a LOT of music.
Far more than I would ever have time to listen to. So a lot of it slips through the net.
What is it that will make me take the time to check out an artist’s songs?…

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The Lie All Grown Ups Tell Ourselves

There’s a lie we all tell ourselves.
Everyone does it.

And, when you finally discover the truth, it’s a triple-whammy;
– you encounter shock and disappointment, on top of what is already an unpleasant experience.
Here’s a secret fact about me:…

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Why The Girl Guides and Boy Scouts Were Right, Part 2

When I tell people what I do, one of the first things they often say is, “I hate going to events on my own! I’m always too scared to go up and talk to people I don’t know!”. In last week’s blog, I talked about preparation, and how it can help you with this. Today,…

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