Category Archives: Definitions of “Networking”

How I define “networking”

Why You Should Ask Strangers Personal Questions

Something very weird happened on Tuesday night.

Or, if not weird, then… alchemical might be the word. I had actually fully intended to write a blog about something else – some straight up networking advice (like I gave you here and here). But I’m still reeling from that evening and feel like I have to tell you about it.

It started innocently enough…

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Networking: When It’s OK to Lie

I know the ten commandments suggest not to, but sometimes, thou SHALT lie:

If you’re on a night out, your friend asks whether her hair looks weird – and it does, and there’s nothing she can do about it right now, tell her no. If your brother was right in the middle of an important interview and accidentally let out a massive (and noisy) fart, then he asks you – mortified – if you think the interviewers laughed at him after he left, say, “They probably don’t even remember”.

If you’ve been paying attention, you’ll know that I’m usually all about not lying – not being a fake, schmoozy, gross caricature of everything people hate about networking.

But sometimes: you need to. Here are those times:

(1) When extracting yourself from…

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ASK (YES YES) MARSH: Networking and Flirting – Where’s The Line?

I bloody love reading advice columns.

When I worked in radio, I used to make all my interns tear out the “Dear Deidre”s from the back of the tabloids, so I could read them on the train home. The only German I know is from translating Teen Mag problem pages when I was a teenager (“Ich schwärme für ihn! Er ist sehr gutaussehend und frech!”*).

heart lady

And, as a coach, it’s in my nature to LOVE giving my suggestions for solving other people’s problems. As one ex- described me, I’m “violently helpful”.

So: I am THRILLED to announce a new sporadic feature:

ASK (YES YES) MARSH

And today: networking – and flirting.

Anonymous Gentleman writes:

I was wondering…

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One hour’s free coaching

I bloody love talking about this stuff. The whole reason I got into networking coaching was because I was doing it for free my whole life:

It’s what I would corner people at parties for – “Oh, you’re trying to get a job? Here’s what you should be doing” “You’re in a band? Here’s how you can get noticed”

Because my landlord doesn’t accept Good Karma in lieu of rent (SO unreasonable), at some point, I had to stop doing all my coaching for free.

But sometimes, I still sneak some free in.

A perfect example? When I’m interviewed.

I recently spent a really fun hour taking to Jordan Harbinger for The Art of Charm podcast. Their tagline is “Where Ordinary Guys Become…

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Exactly What to Say When You Walk Up To A Stranger at an Event

Within my career to date, it was the bravest move I’d ever made. Or maybe just the scariest.
Part of me couldn’t believe I was about to say this – to a TOTAL stranger. Someone I’d never spoken to before.

And at one of these events!
The kind I knew I should be at, but was terrified of. I’d only gone because my buddy Steve had said he would chum me. Then he got held up at work, but I hadn’t discovered this until I was outside the door. And I figured…well, I’m here. And I really need to meet some of these people.

After what felt like HOURS (but was more likely five minutes), I made the decision to do it. I spotted my target… walked up. And SAID IT…

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If You Hate Going To Networking Events, Here’s How Not To

It’s kind of a stupid thing for me to say. It might sound like I’m trying to put myself out a job. But it’s just true:

I hate going to networking events.

There.

Sometimes, they’re unavoidable for me. Maybe it’s been organised by a friend; perhaps a business buddy wants to meet me at one. Sometimes I can roll with it and try and have fun – but often, I’m totally not in the mood and can think of twelve other places I’d rather be.

If this sounds like you, here’s a solution:…

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A Behind-The-Scenes Tour of my Brain Going to a Conference

When I tell people what I do, often they’ll say, “Oh I hate going to networking events!”

Here’s the thing: so do I. They can feel like everyone’s trying to sell you their thing, plus they tend to have snacks at a time meant for dinner, so my hunger gets confused.

But a conference? I bloody love a conference. Have done since I started going to student radio conferences in the 90s, and now love going to ones where I meet other people like me, who are trying to use their powers for good. I love the learning. I *LOVE the meeting people. I love that sometimes, I get to show off a bit.

But, in spite of of all that, I kind of emotionally go through the ringer before each one.

This weekend, I’m at World Domination Summit – which, while it sounds like a Lex Luthor/Doctor Evil meetup, it’s actually talks, meetings and mini-events for 3000 entrepreneurs, who are all trying to make the world a better place.

So, in celebration, here’s a behind-the-scenes peek at my brain, in the run-up to going to, and at the start of, a conference…

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PART TWO: The Simple Two-Minute Trick That’s A GAME-CHANGER for your Business Or Career [includes templates]

Now that I’ve told you why always sending a “nice to meet you” email is the KEY to easy, fun and effective networking, let me show you what one actually looks like.

Let’s go back to the example from the previous explanation blog – you meet Janet at a conference in Sudbury and learn that she works for Google and has a new pug dog. Let’s say you discuss her dog, and the fish sandwiches.

I’ll write out how the email could look, then break it down for you. At the bottom, I’ll put a template that you can copy, paste and then fill in the blanks.

Subject: Sudbury conference / Obama Pug…

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The Simple Two-Minute Trick That’s A GAME-CHANGER for your Business Or Career: Part ONE

Have you ever said, “I hate networking”?
Chances are, you have – if not out loud, then quietly to yourself through gritted teeth, as you walk into a work event.

Here’s the thing: most of what you hate about networking? Isn’t actually networking. It’s schmoozing and bragging – and it very rarely works.

REAL networking happens gently over time, and most over email.
That sounds a little less scary, right?

A fundamental rule of networking that’s effective (and actually fun) is that it’s a long term relationship – not a one night stand.

So while that first in-the-flesh meeting is important when it comes to making industry friends – just like a first date is important when it comes to having a romance – it’s what happens afterwards that makes the BIG difference to your network.
And it’s your network that’ll make the BIG difference to your business or career – and to whether you are scrabbling to find clients or your dream clients are scrabbling to work with you.

The simple two-minute trick that will build your network and make you stand out: …

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What I Learned From Trying To Make Friends In A New City

They were perfect. Both of them. Exactly what I was looking for.

I sat, pretending to work on my computer. Listening to what they were saying. Trying not to laugh out loud at their jokes. Stealing glances when I could.

The two girls seemed to have known each other a while. As far as I could gather, one was some sort of designer or artist. The other worked for a non-profit. They were lefties, like me. They both dressed really well.

Picking up my mug to sip, I daydreamed. Imagine if I was brave enough to do what I really wanted to? I’d get up from my rustic chair, stroll across the cafe to their table, and stand above them.

“Excuse me”, I’d smile. “Sorry to interupt. I’ve been over there, listening to bits of your conversation. You both seem great. I love your clothes and you’re both really funny. Would either of you like to hang out sometime? I don’t mind which one. I’m new in town and looking for friends. Do you fancy being one of mine?”.

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