Category Archives: Definitions of “Networking”

How I define “networking”

How to stand out when everyone else is selling, too

(AKA “What is it about crying in the bath that’s so exquisitely painful?”)

I sat at my desk, finger hovering over my mouse and feeling sick.
In the words of my friend Holly G, I used to sell my services like I was trying to sell drugs in a back alley. Back in my first year of business, I’d whisper what was on offer once, then never mention it again. In case you’re wondering, I did not have a steady stream of customers.

But, after some tough love from my sales coach (Kendrick Shope), here I was, about to send an email to my list, where I was openly — in my mind, aggressively — asking for the sale. I was terrified. I had started with a story, because I always start things with a story. But then I had very clearly spelled out why the person reading should hire me. I felt so pushy.

Frowning at the screen, I was totally convinced that, within minutes, all 200 people on my mailing list would unsubscribe. Perhaps some of them might appear outside my house with picket signs and tomatoes to throw. I took a deep breath and…

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How to Keep an Audience Interested when you Talk or Write – by changing their brains!

Everybody’s banging on about why storytelling is important and that you should be using it. But do you know why? Here’s my favourite fact about storytelling: It actually changes…

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How to Avoid Small Talk – with the Perfect Question (VIDEO)

My friend was once in a queue and overheard the man behind him loudly declaring, “You see, I’m the kind of guy who really doesn’t like to line up. I like to just get in and get out. But this? Not for me.”

I feel about him the way I feel about the kind of smug, annoying person who…

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That time when all the networking advice I give got truly tested

I’ve spent quite a lot of the last month nauseous with nerves. What time I haven’t been nauseous, I’ve been feeling deeply moved.

I have a book coming out tomorrow. I know! It’s very exciting. Sort of. What I mean is, it is very exciting – I’ve been working on it for four years, it’s being published by Bloomsbury who also publish Harry Potter, and mostly, it’s MY NAME ON AN ACTUAL BOOK.

But… it’s also involved me having to do something that makes me deeply anxious: putting on…

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Top Ten Tips – Networking for Introverts (that’s actually FUN & EASY!) [VIDEO]

Having just come back from World Domination Summit – a giant conference of 3,000 do-gooders in Portland – and having actually enjoyed myself, I thought it was about time I shared a Top Ten of advice for anyone who’s off to a conference or event, thinks that they hate networking, and is REALLY NERVOUS.

Here you go. My favourite is pencil-mouth lady. Yours?

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I got hit by a van. It was really bloody scary. I’m ok. But I wasn’t.

Everyone’s blaming the guy, but it might partly have been my fault. I don’t think I can walk away from what happened with zero responsibility.

I was tired. I wasn’t paying attention. I’m usually so much more careful – and maybe if I had been that day, I’d have noticed him pulling up so close beside me.

It’s Thursday afternoon and I’m on my bike. Waiting at a stoplight, I’m five minutes from home and on total auto-pilot. The light changes and I start to pull away.

Suddenly – WHACK! I feel a sharp pain in the back of my left arm. A van is right next to me and his wing-mirror hit me. Just as I’m figuring this out, I feel a tug. The rubber from my left handlebar has caught on the side of the van and I’m being dragged forwards…

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How Do I Ask a Favour from a Long-Lost Colleague – Without Feeling Like I’m Just Using Them? ASK (YES YES) MARSH!

You have the perfect contact for what you need to do – in theory. Someone you knew a long time ago is someone you need a big favour from. But you haven’t been in touch in months or years, and have no idea how to go about asking them.

If you email them now, will they just think you’re using them? Find out how to do it in a classy way – that will make them ACTIVELY pleased to hear from you – here.

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Feel Like Everyone Else Has Their Sh–t Together and You Don’t? Do This Now

At certain moments in life, your emotional response to a situation is so extreme – and so inappropriate for your immediate circumstances – that you have to do everything in your power to hide it. Use every ounce of strength to construct your features into a shape that would suggest that you feel the opposite of the way you actually do.

Getting broken up with by someone you’ve not been seeing for very long, that’s one.

I remember another: I’d been working at Virgin Megastores’ in-store radio station for a few months, but I didn’t want to be there…

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Not Getting A Response From Someone? This Might Be The Issue

Emma rolled her eyes, “Don’t worry,” she told me, “She’s ALWAYS like this.”

“Isn’t there anything we can do?” I asked. Emma was in charge, and I was too new to say what I was really thinking: that this woman was going to be isolated from the group.
“We’re not legally allowed to help her put it back in. So: no.”

I went and sat back down at the table next to Sandra.

“I’m sorry,” I said, shaking my head and pointing at…

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ASK (YES YES) MARSH: How do I stop my male colleagues from hugging me all time? (VIDEO)

I spent years working in the (very man-ful) music and radio industries, so I totally get where this lady is coming from. But when people are well-meaning and just trying to be nice, how do you tell them to get the hell off you – without being aggressive or creating a scene?

This is what we tackle in today’s ASK (YES YES) MARSH. Click “Read more” to see my advice…

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