What YOU have to offer big shots in your industry (VIDEO)

Let’s say there’s someone you’re desperate to grab the attention of.
They get 1000s of emails every day. Yours needs to stand out.

You could send them a giant teddy bear, holding a heart, that says,

I BEARY LOVE YOU

Or…. You could ADD VALUE to them, in one of the ways I talk about in this video.

Yes, even you, my currently small-fry-compared-to-them-friend…

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Important Rule When Emailing Big Shots

Most people are pretty busy.


Big shots in your industry are VERY busy.


When you email them…

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This Is The Most Important Moment Of Your Life. Don’t Fug It Up.

People throw the word “unbelievable” around a lot. But sometimes something IS unbelievable. Like, you actually can’t believe it’s happening. To you. But…it is. It is.

For reasons that have been kept secret, you…

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Are You Making This One HUGE, Common Mistake In Your Emails?

There was a time when getting free music was a really exciting perk of any job.
CDs were expensive and, when I was in radio, it was lovely not having to pay for them.

There was also effort and expense for a new band, in sending you their CD.
They’d probably had to save up to record the demo, more to get it mastered and pressed, even more for the physical copies and then a load of cash for posting.
It was easy to listen to everything I was sent, because I wasn’t sent much.

Now that I occasionally choose music for TV shows, I still get sent tunes.

Because bands no longer have to put any hard cash behind sending it (and can generally record pretty cheaply and easily), I get a LOT of music.
Far more than I would ever have time to listen to. So a lot of it slips through the net.
What is it that will make me take the time to check out an artist’s songs?…

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The Lie All Grown Ups Tell Ourselves

There’s a lie we all tell ourselves.
Everyone does it.

And, when you finally discover the truth, it’s a triple-whammy;
– you encounter shock and disappointment, on top of what is already an unpleasant experience.
Here’s a secret fact about me:…

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The Worst Thing You Can Possibly Imagine. Or Maybe The Best.

It’s deeply offensive.

I can’t believe anyone would even consider doing this.

Picture the scene:

You’re out at a work function. It’s a launch for someone in your industry – mostly, you’re there just to show face.

Just as you’re thinking of leaving, you spot your friend Liz, stood with another lady.

You go over to say hello.

Liz introduces you to Silke.

“With an ‘e’ or an ‘a’?”, you ask.
She tells you it’s with an ‘e’.

You ask Liz how it’s going with the apartment she just moved into.

“Fine”, she says. “But I really needs some thick curtains – the sun is searing my eyes open every morning!”.

It’s late, so…

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The Best Question To Start A Conversation With
– And How To Avoid Small Talk.

  Have you ever had a period in your life where you’ve wished you lived in a sitcom? Not for everything. Just to imagine what would happen if, when asked a certain question, you actually told the truth. A rash decision Several years ago, I took the bold step of quitting a job with great prospects…

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