A sales page (and conversation) tip that’ll make ideal clients DESPERATE to work with you

A lot of us feel GROSS about writing sales pages or having sales conversations. Like we’re trying to force our stuff on people.
And when we’re then told to include your ideal clients pain points? Forget it! So pushy!
Except…. what if talking about their pain points actually helped them?
What if including pain points gave your dream clients the thing they crave most in the entire world — EVEN IF THEY NEVER BUY FROM YOU?
When done right, this is possible. And in this video, I show you how!
The MOST important question to ask before you tell your (or ANY!) story! BWSS #1 official!

There’s a question that you MUST ask before you work on telling your — or any — story, if you want not to waste your own (or other people’s) time. And I’m telling you what it is this week, on the official first episode of the Baby Walk Story Sessions! (the last one being a kind of warm-up intro).
And, starting this episode, in case you’re more of a reader than a listener, I’m also giving you the transcript.
This week, you’ll discover…
How to find stories and decide which ones you should tell — an intro to BWSS, a new training series by MEEEE!

This is going to be my most comprehensive storytelling training — and my most scrappy.
A couple of weeks ago, fired up to work but in charge of a baby who doesn’t like me being on the computer (unless she’s allowed to go all salcKjiefwijoewfiojefwijoefw on the keys herself), I came up with a solution:
To start making audio training while out walking with her on my back. I made this decision, then 5 mins later…
How to deal with disappointing friends; how to start speaking on stage; how to find your first clients: a Yes Yes Questions #6 Review!

This week I answer:
– How do I stop attracting people into my life that treat me like garbage?
– I’m building my first business. There’s so much to do and I don’t know where to start! What do you suggest I focus on first??
– You’ve spoken highly of your assistant and everything she does for you. When is it time to invest in a Virtual Assistant?
– I have something to share and I want to start speaking. How do I start?
– Did you have to do anything to develop and share your authenticity? I filter myself based on what I worry people will think.
– How do I start selling workshops to corporates?
– I’ve changed my business and what I do for people — how do I find new clients?
– How do I network when I live somewhere remote?
– Which of my inspiring stories should I be telling when I speak?
ALSO: i give you a free diagram to help you figure out who your clients should be when you’re starting a business or service. Click to read more!
The most compelling stories you should tell in your blogs and/or to get clients + overcoming resistance — Yes Yes Questions 5 Review!

If you’re wondering any of these things:
Which are the best stories to tell in your blogs?
Is my story is interesting enough for a memoir?
How do I tell my story in order to draw in new clients?
I want to start your own live event, how do I do that?
How can I overcome resistance when it comes to being visible online?
Then you’re IN LUCK!…
How to Keep an Audience Interested when you Talk or Write – by changing their brains!

Everybody’s banging on about why storytelling is important and that you should be using it. But do you know why? Here’s my favourite fact about storytelling: It actually changes…
All of the best bits from my best videos! A Yes Yes Videos Review

PLEASE TRY NOT TO PASS OUT IN SHOCK:
Next week will see the return of a Cult Classic: The Yes Yes Marsha idiotic jokes, wigs and costume videos! And it’s going to be a gooooood one. I don’t want to throw in too many spoilers, but….
How to promote yourself without feeling gross; How to stop drowning in your to-do list

If I might briefly be not very British or Canadian, I got to give some REALLY good advice last week. Some of my favourite questions to answer, in my monthly live Advice column, Yes Yes Questions.
Q1: What is the art of writing posts to promote yourself on social media without feeling like a self-obsessed narcissist and annoying everyone you know?
i LOVE this question. Because so many people…
If you feel like everyone else is doing their lives just a little bit better than you are, you may need this

It’s mid-April. Over a quarter of the year in. What goals did you have? Anywhere close? So much time has passed and you haven’t done nearly enough towards them, have you?
Did you even get around to making any goals?
I didn’t. I printed out my YearCompass, over several days in January and Feb I got about…
Need to convince someone of something? Here’s how to READ THEIR MIND (by Chris from TellPeople)

Ever felt like you’re explaining something that – to you – seems so obvious, but the person you need to convince just isn’t getting it?
Recently, I was asked to run a workshop on buyer empathy (aka how to understand what your potential client wants), so I turned to get some help from my (very, very smart)(he’s been a lawyer representing Wall Street companies and indigenous rights) friend Chris from TellPeople.
Then, I asked him to share some of his smarts with you! Here’s what he has to say about how to READ MINDS (or at least, have a good guess at what’s inside them):
Make sense of your audience
When you’re trying to convince someone of something – whether it’s a potential client to hire you, or a family member to please stop doing that annoying thing they keep doing – do you ever wonder what’s going through their mind while they read your writing or listen to you talk?
What about when you’re talking to a group of people – how do you keep track of what all those people are thinking?
The truth is: you can’t know what anyone else is thinking about what you’re saying.
But – while you can’t read peoples’ minds, there is one thing you know for sure about every person you talk to. Actually, it’s the only thing you know for sure.
Can you guess?
Other…