The sales copy hack that makes everything easier and less pushy

THIS IS HOW IT MAKES ME FEEL (also I envy this person's hair)

Sitting at my desk, I stared at the floor with my jaw jutted forward.

I swore under my breath and looked back at the computer screen. The cursor on the blank document was blinking at me, like it had a question. I imagined it asking,

MARSHA
WHAT
ARE
YOU
GOING
TO
WRITE???

“I don’t KNOW,” I said, sulkily.

A year after I started my business, I decided to get serious. I spent more money than I’d ever spent on anything hiring Kendrick Shope — the best Sales Coach I knew — to work with me one-on-one. She’d made huge strides into my sales-resistant brain, helping me understand that it was ok to charge people who have money for my services, showing me how to do consults and teaching me the lost art of following up.

But there was one last mountain I was struggling to climb.

Writing sales copy.

Kill me.

The thing was, I knew that the language I needed to write it was in my brain somewhere.

When I was deep in conversation with people, it came out. That was how I’d got my first few clients. The next few came from word-of-mouth. And I was really good at coaching! I got rave reviews.

So… how come I couldn’t tell other people about what I did in a way that made them get it straight away? Whether it was introducing myself at a networking event, writing my About page or… Sales Copy. Ugh.

I knew I was supposed to talk about their pain points and desires. But articulating those felt like trying to pull something out of my brain that was shrouded behind that heavy material people put on furniture when they’re painting. I just couldn’t get to it.

Kendrick and I had a Skype call later that afternoon. Part way through, in her delightful Southern accent, she said,

“Marsha, ah wanna try a thought experiment on you. If ah were to give you $500 to spend on your business right now, where would you spend it?”

Without missing a beat, I said, “Hiring a copywriter to do my sales copy.”

She smiled. And sang, “So-rry! Ah wouldn’t let you. If you wanna run a successful business, you need to learn how to write your own sales copy. After *that you can hire someone else to do it for you.”

With much gnashing of teeth (from me) and some exceptionally helpful sales page templates (from her), Kendrick finally got me to a place where I could write a decent sales page. With that, and all the other sales skills she taught me, my business finally started making good money.

Three years later, everything shifted again.

Because I realised something HUGE:

Of course the language was inside me — because it used to be my language! My ideal customer was a former version of ME. That’s why I teach this stuff — because I don’t want other people to have to make the same mistakes I did!

(well, and also because teaching it is really fun. That counts for a lot.)

And how do you get that language out of the depths of my brain and onto the page? You take yourself back to that time in your life in your mind.

But if you’re not sure how to do that — you’re in luck.

In 2 weeks, I’m running a 90 minute class where I’ll teach you my “Sales Pages With Soul” process. It’s Weds Dec 4th @ 2pm ET (11am PT / 7pm GMT / 6am AET).

Want to find out more? Click HERE.

This is a new thing for me; usually, I only do this process with one-on-one clients (at an investment ranging from $1000-$2750USD). But I recently turned it into a keynote at a conference, and realized it can be just as affective in a group setting (especially when I can dig in and workshop whatever it is you’ve written down).

When you can nail this language — when you can figure out the words and phrases your ideal clients are using to articulate the problems you can help them with and the desires they have — it changes EVERYTHING.

It gives you material for every blog post, every newsletter, every sales page, every about page, every “Please introduce yourself to the rest of the table in 30 seconds” networking event exercise you do.

And not just any material — it gives you a way of talking about what you do that makes your ideal clients instantly go, “OH! Thank GODS, finally!! I’ve been looking for your for months.”

It makes selling easy, because it’s no longer about saying,

“PLEASE BUY MY STUFF PLEEEEEEEASE.”

Instead, you’re just saying,

“Hey, F.Y.I. — I do/have/make this thing that is the exact thing you want right now. If you would like it from me, I’d be delighted!”

Doesn’t that feel better?

Do you want selling yourself to feel less like selling yourself?

Is your ideal client some former version of you?

Yes? Then this is going to be EASY.

In this 90 minute class, we will:

• Talk about what language you need, and which kinds you absolutely need to stop using (RIGHT NOW!)

• Run through my “Sales Pages With Soul” visualisation to pull out words and phrases that will make your ideal clients think you’re reading their minds

• Go through a basic sales page template that you can literally plug those words and phrases into

• Workshop real live examples of people on the call, so that you can experience the kinds of tweaks you need to make (or maybe have them made on your own copy!)


The result?

1. A sales page you’re (actually!) proud of

2. Words and phrases you can use in all your copy, newsletters, blogs and networking event introductions — that make your ideal clients INSTANTLY know you’re the one for them

3. Finally, the ability to articulate what it is you do in a way that feels easy and immediately shows your ideal clients you *get them and that they need you

Want in? Or want to know more, and/or read the FAQs I wrote because you know how much I love to write FAQs?
Have a look at the special class page, HERE.

 

I’m happy to be able to provide a number of subsidized places (at $75USD) to people who otherwise would not be able to swing the class fee and who identify as Black, Indigenous, Latinx or a member of any other communities of colour, and to those in the trans and disability communities. If this describes you and you’d like one of these subsidized spots, click on this sentence. This is an honor-based system — the full-price payers fund these places. I’m lovingly trusting you to be cool like the Fonzie is cool, and only take one of these spots if that description applies to you. Thanks!

 

If you have any questions about any of this, I’d love to hear them — leave a comment or give me a shout at hello@yesyesmarsha.com.

And if you know someone who you think neeeeds to hear about this class, you can send them directly here: yesyesmarsha.com/saleswithsoulclass. Also, THAA-AANKS!!

Here’s to a sales page being something you can actually feel proud of. Really!

You rule,

xx (Yes Yes) Marsha


PS want to find out more about the class? Have a look here.

 

Pic: Priscilla Du Preez from the ever-amazing Unsplash.com

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