How to: juggle work/home life; get readers to comment; decide if you should start a podcast – YYQ 10 Review

Written below is a ton of free advice in my latest blog — but in case you don’t have any of those particular questions yourself, Weds March 27th you can ask me YOUR VERY OWN question! At 2pm ET. It’s Yes Yes Questions, my free, no-strings Live Advice Column.

you can read a review of the last one or listen to it below. The questions asked in that episode:

1. How do I juggle my work/home life, while being someone who works from home?
2. How do I pitch the media to find people who can actually afford my prices?
3. How do I get through all the material of online courses without losing my mind?
4. How do I cope when my clients stop working with me, but I know I could help them if they continued?
5. How do I get comfortable on video?
6. How do I get people to sign up for my list after I do a Facebook Live?
7. How do I get people to engage with my blogs and videos at all?
8. How do I scale as a service-based business if I have to be there to do the work?
9. Should I start a podcast?
10. That’s it. I just hate an un-even numbered list.

Questions 1. How do I juggle my work/ home life, while being someone who works from home?

I work from home and find it incredibly difficult to draw a line in my day and allow myself to enjoy my evenings and live in the moment. I am also working at nurturing a romantic relationship and maintaining friendships and family bonds and it is a lot to juggle. Any advice on this topic would be very much appreciated!

(i) Have set working times. In advance, tell yourself what time you are going to start work every day, what time you’ll end work and when you’ll have lunch.

(ii) Listen to

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I quote this sentence to people at LEAST once a day (as first said by the brilliant Liz Scully)

I’m about to share with you my favourite thing Liz Scully ever said to me.

Context: do you ever get that thing where you’re REALLY good at teaching people how to do something — but you’re horrible at doing it yourself?

If you’ve been reading these emails recently, you’ll know I’m a bit obsessed with making sure people who have a business or a blog or an ANYTHING YOU WANT PEOPLE TO ENGAGE WITH know the answer to this question:

What is the problem that you solve for your customers?

And I was talking about it with my friend Liz Scully from Rethink Central. If you’re not already familiar with her, she is one of the smartest and funniest people I know and — as you’ll hear in a minute — one of the most articulate.

She and I were on a call recently talking about my obsession with how not enough people think about the answer to that above question, when I suddenly asked, “But Liz… what’s MY answer to it??”

She said, “You help people who don’t know how to make their clients feel seen. You show them how to tell stories and write sales pages that make their clients go, ‘Oh, you SEE me! You understand me!’.

But in that moment, I suddenly wasn’t sure why that mattered. And so I asked her. And her answer is one of my favourite things I’ve ever heard. I’ve probably quoted her 20 times since. Because Liz is very gracious — and because, by total coincidence, we happened to be recording the call (to capture an earlier brainstorm) — she has said it’s ok for me to share the video from that exact conversation.

As you’ll see (from my terrible posture), neither of us were anticipating this being made public. But I really, really wanted to share with you the exact way she first said what she said. Here (2 mins long):

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When should you tell someone to give up on their dreams? (And more, in the Yes Yes Questions #9 Review!)

You know how they say There’s No Such Thing As A Free Lunch? The thing is, “they” also say Do What You Love And The Money Will Come, and so far, no one has offered to pay me a DIME for binge-watching This Is Us. So let’s start ignoring Them, and here’s your free lunch:

Once a month (or so), I invite you to join me (for free) to spend an hour asking me ANYTHING you want to ask. Advice about business, family, storytelling, romance, handling disappointment, networking, doing what you love and the money either coming or not coming. It’s all fair game.

And in the meantime, you can read a review of the last one or listen to it below. The questions asked in that episode:

1. How do I make my writing better when I’m stuck?
2. How do you sell sciencey people on stories? And what should you teach them?
3. Should you ever tell people that they should just give up on their dreams?
4. How do I get clients for my in-person business in a new city?
5. How do you tell sensitive stories that might turn people off?
6. How did you start and build your business and what would you advice would you suggest for someone starting a new venture?

1. How do I make my writing better when I’m stuck?

I write fiction, which is not something I’m comfortable with. I can stare at it forever, but I can’t tell how to make it better. So what do I do with it now?

(i) Listen to this two minutes of…

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Almost certainly the most embarrassing thing I’ve ever shared online.

The first time I met Jenny Shih, I was really disappointed.

Not in her. In myself.

A few months beforehand, I’d decided to start my own coaching business. I’d never really heard of coaching before, but as soon as I did I thought, This sounds like what I’ve been doing for free my whole life. I could get PAID for this?

Thinking about what I’d helped people with before, I picked the niche of teaching networking. In my past life, that was what I’d teach 21 year olds who wanted to get into radio, and people had started suggesting to me that other people (who had more money than 21 year olds wanting to get into radio)(which is to say, ANY MONEY) would pay for this service.

I’d been writing a blog for a few months (you can still see most of it by clicking here and people had been saying nice things about it. But I still hadn’t made a cent from the business and had no idea what I was doing.

So when Jenny Shih — who’s free content about how to build your online business I’d been DEVOURING — said she was opening up a few one-off coaching spots, I knew I needed her help. I was excited and terrified.

I was pretty certain that I was going to get on that call, and that Jenny would say something like,

“You know, Marsha, I don’t really have a lot more to add. You’re amazing. I’ve worked with a lot of people who are new to this, but you’re the best I’ve ever seen — you’re a natural! Let me send you over some clients who’ll pay you vast amounts of money for your wisdom.”

I’m not even totally kidding.

So, we get to the call. And here’s what Jenny says,

“No one is going to spend you money, unless…

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Sometimes I shoot myself in the foot because it’s the right thing to do: A Tragedy by YYM

Standing in the wings, I looked out at the crowd and felt a rush going from my size 2, Mary Jane shoes, all the way up to the pony tail my mum had done for me that morning.

I was eight years old, and about to have my moment.

It was my brownie group’s Christmas show. I was part of an ensemble piece — but knew everyone would be looking mostly at me. We were going to sing a song called Tails.

Tails Tails Tails, you can swing them high and low! You can wrap them ’round your middle, you can trail them in the snow!

It’s testament to…

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Why are you so interesting, Marsha, and I’m so boring?

Have you ever thought that?

Maybe not about me, but about someone else you follow online? Someone who writes newsletters or Facebook posts that you always read. Someone who, every week, seems to be doing something cool and even if you don’t necessarily wish you were them, you wish you could hang out with them. You feel like they get you.

(Maybe you’ve even considered buying from them just to get a bit closer…)

Want to know how they do that? Want to know how YOU could?

By telling your stories.

But…what if nothing that exciting has ever happened to you? What if you don’t have any stories?

Then, you’re screwed. Give up now.

Obviously, I’m kidding.

The wonderful thing about stories is…

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How to stand out when everyone else is selling, too

(AKA “What is it about crying in the bath that’s so exquisitely painful?”)

I sat at my desk, finger hovering over my mouse and feeling sick.
In the words of my friend Holly G, I used to sell my services like I was trying to sell drugs in a back alley. Back in my first year of business, I’d whisper what was on offer once, then never mention it again. In case you’re wondering, I did not have a steady stream of customers.

But, after some tough love from my sales coach (Kendrick Shope), here I was, about to send an email to my list, where I was openly — in my mind, aggressively — asking for the sale. I was terrified. I had started with a story, because I always start things with a story. But then I had very clearly spelled out why the person reading should hire me. I felt so pushy.

Frowning at the screen, I was totally convinced that, within minutes, all 200 people on my mailing list would unsubscribe. Perhaps some of them might appear outside my house with picket signs and tomatoes to throw. I took a deep breath and…

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How to make a good first impression, how to sell the thing you’re good at, how to make friends in a new city — YYQ 8 Review!

In this episode of Yes Yes Questions, I answered these:

How do I make a good first impression?
Is it normal to fall behind in an online course?
How do I get a big-shot to send me referrals?
How do I sell the thing I’m good at?
How do I make friends in a new city?
Is asking for help at work is a sign of weakness?

Want to know what I said? Including, for the first question, one of my FAVOURITE first-impression hacks (that involves just staring at something for a while)?

Read precise answers below, or listen here:…
Here are shorter, written versions of my answers:

1. INTERVIEW TIPS:
Q: “I’m going to meet the people in charge at a company where I’ve been recommended for a role. I’ve never done a role like the one advertised, but I really do feel that I would rock it! Any words of advice for a fantastic first impression??”

Research the company as much as possible. Go in there knowing everything you can about them, so that (i) you can…

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Lying when you tell stories — when SHOULD you? BWSS #6!

We’re told it’s bad to lie. But most of us have been caught out at some point, telling a story and having a friend say, “Wait… THAT’s not how it happened..!!”

There’s a reason for that! Here, I’m going to tell you four times when you ABSOLUTELY SHOULD lie in your stories! Listen, or read the transcript here!

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My NUMBER ONE Storytelling Rule! – BWSS #7 (the last one!)

In the final Baby Walk Story Session, I tell you my #1 rule when it comes to storytelling. Want to know it? Listen, or read the transcript here!

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