How to Warm Up a Cold Contact BEFORE You Email Them (VIDEO)

Writing a ‘cold’ email always feels hard. Even the word in that context is onomatopoeic – “COLD”. Like something you spat out. It just sounds so…*mean*.

As I’ve discussed, big shots in your industry can get 1000’s of emails a day. So how on earth is yours going to stand out?

One solution is to warm that person up first. And the easiest and most fun method? (No, not breaking into their office then forcing a snuggle). It’s…

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The REAL reason you HAVE to network (it’s not what you think). VIDEO BLOG

People ALWAYS say to me, “But, if I’m good at what I do – shouldn’t that be the reason I get employed/shouted about by big-shots? Doesn’t the cream always rise to the top?”

I feel very strongly about…

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How To Write an Email Subject Line That Gets Your Message Read (VIDEO)

Remember when getting an email – any email – felt terribly exciting? Really early on, when you got your first email address?

Oh, heady days.

The vast majority of emails I receive won’t get opened. I have a filtering system so I don’t even have to look at most of them, but even of the ones I see – I delete about half without reading. Ones that have subject lines like PRESS RELEASE or NEW SINGLE BY LONDON BAND or MARSHA WHEN ARE YOU GOING TO CALL ME? I AM YOUR MOTHER FOR HEAVEN’S SAKE, IT IS YOUR DUTY.

Ok, joking about that last one (called her this morning). But you get the gist.

The sad thing is, some of the emails I delete are probably good, and might be a band I do want to listen to, or someone I would like to know about. But if I’m put off by the subject line? No chance. And that’s only out of a couple of hundred.

Big-shots in your industry – as I explain in the video – get THOUSANDS of emails a day. So if you want any chance of getting yours read? It must have…

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Why Your Shyness at a Party Is Actually A Secret Superpower

Harry Nilsson was wrong. One isn’t the loneliest number. It’s three.

When you’re shy, at a party and standing with two people who are talking to each other as if you’re not there, that’s how it feels.

In the summer of my second year at university, I had my first ever experience at a professional radio station. I hadn’t actually applied – an exceptional man called Lenny Love (real name!) had heard my show on student radio, paged me (remember how it was the 90’s?), then invited me to come and help out. (As my introduction to both radio and stand up comedy, this irrevocably altered the course of my life).

I was part of a 40-strong team working on Radio Forth’s coverage of the Edinburgh Fringe – the largest arts festival in the world. All day, we’d charge about watching shows or manning ticket giveaways. In the evening, we’d have a big production meeting, then sardine into the on-air studio for the main program: a three-hour, late-night spectacular, crammed with features, reviews and – most thrillingly – guest stand up comedians, who’d leave us asthmatic with laughter and almost taken off the air…

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The Huge Misconception I Held – And Why It Led To Me Launching A Business

When I was 23, I got to experience what it’s like to be a pop star.

I spent a year as the Chair of the Student Radio Association, a sort of union for student radio stations in the UK. I know, I know – it’s hardly joining Spice Girls. Bear with me.

After I got elected at the yearly AGM & conference, a load of us went for a drink. The only thing I’d done as Chair at that point was to stand on stage and give a three minute speech about why I thought I’d be good for the role. My sole competitor was not a terribly serious candidate, and I was voted in by 33 stations to three.

I arrived at the pub a little after everyone else, and plonked myself at the end of a table that had four people sitting along each side. Then, something peculiar happened…

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How to Make the Most of Those Magical Chance Encounters – and Make An Impression On A Celebrity

As you may have guessed from the videos, I’m a bit of a show-off. And as one, I don’t love to share the limelight. BUT sometimes, someone comes along who’s so damn wonderful, you want EVERYONE to read what they have to say. One such person is Robert Keller – actor, comedian, storyteller, and first — and possibly last — ever guest poster here at Yes Yes Marsha Towers. Over to him:

Hi! I am so thrilled to be guest blogging on yesyesmarsha.com!

I gather Marsha was called away to some secret location by Austin Powers to save the world, get knighted by Queen Elizabeth II, and maybe replace Sharon Osbourne as an X Factor UK judge.

To begin, an admission…

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My BIGGEST Client Secret: The Best Way To Sign Off An Email (VIDEO)

So, this feels a bit scary.

There’s this one trick that I tell my clients. I made the decision a while ago that I wouldn’t ever put this in a blog, because I thought I had to save something just for them…

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What YOU have to offer big shots in your industry (VIDEO)

Let’s say there’s someone you’re desperate to grab the attention of.
They get 1000s of emails every day. Yours needs to stand out.

You could send them a giant teddy bear, holding a heart, that says,

I BEARY LOVE YOU

Or…. You could ADD VALUE to them, in one of the ways I talk about in this video.

Yes, even you, my currently small-fry-compared-to-them-friend…

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Important Rule When Emailing Big Shots

Most people are pretty busy.


Big shots in your industry are VERY busy.


When you email them…

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This Is The Most Important Moment Of Your Life. Don’t Fug It Up.

People throw the word “unbelievable” around a lot. But sometimes something IS unbelievable. Like, you actually can’t believe it’s happening. To you. But…it is. It is.

For reasons that have been kept secret, you…

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