How to: figure out your niche, overcome disappointment, and get clients via your friends without feeling gross (Yes Yes Questions 7 Review!)

While I think investing money in coaching is essential, I am also a product of the Soviet Union.

This means I was brought up by parents (and grandparents, and aunties, and uncles) who love FREE STUFF. Sometimes, that means speed-clearing the toiletries in a hotel bathroom (and, let’s be honest, from an unattended housekeeping cart) like a one person plague of miniature shampoo bottle-loving locusts. And sometimes, that means seeing where you can get a free version of services that other people pay for…

In the spirit of this, once a month, I run a free call called Yes Yes Questions. Part-Free Business coaching, part-Live Advice Column, it’s an hour where you get to ask me ANYTHING YOU LIKE, without the usual price tag that comes with my services. And the next one is next Weds 24th! Want to be there? Pop your details in on this blog. And to whet** your appetite — here’s the recording from last time, and here is an overview of most of the questions asked then and the answer I gave!

1. How do you know if your niche is niche enough?

To find your niche, don’t worry too much about demographics. Focus more on what the pain point is. I.e., what is the problem you solve as it is understood by the people you help?

If, when you tell people that you solve that problem, they are getting excited, like “OMG! THAT’S TOTALLY WHAT I AM / MY SISTER / THIS PERSON I KNOW AT WORK IS SUFFERING FROM!!” it’s probably niche enough. They won’t do that if you say “I help people with things!” so don’t be afraid to get specific.

2. How did you become an entrepreneur? What led you to that path and how did you go about learning how to be one?

This is a question I could spend 400 years answering, but the cliff notes are that I learned from some very, very smart people. For me, this meant that I:

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Action Scenes: The only storytelling tip you’ll ever need [BWSS Episode 3 + transcript!]

This is a short episode, and honestly is the only thing you REALLY need to know about how to tell a compelling story.

Obviously, I think there are way more than just one lesson (I kind of make my living based off that belief). But if you can understand this thing? You do 90% of what’s needed.

So, today in the Baby Walk Story Sessions (the podcast + transcript, made while I walk around with the baby on my back, hence the name) I cover my most important (and pretty easy) lesson:

HOW TO WRITE AN ACTION SCENE.

If you can write an action scene, you can tell a story. And all you need is two simple questions. Want to know what they are?

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How To Edit Your Stories (part 1) – BWSS #2!

You go to tell a story — or maybe, just THINK about telling a story — but… there’s so much there! How do you know what to leave out, and what to keep in?

In this week’s episode of the Baby Walk Story Sessions (less than 10 mins), ALL WILL BE REVEALED!!!!!

Well, technically some will be revealed, because this is the first of a three-parter on editing. But here, I tell you…

THE MOST IMPORTANT THING YOU NEED TO KNOW ABOUT TELLING CAPTIVATING AND COMPELLING STORIES.

Also, I tell you a story about my bummer life when I first moved to Toronto, and how it improved. Want to hear it?

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A sales page (and conversation) tip that’ll make ideal clients DESPERATE to work with you

A lot of us feel GROSS about writing sales pages or having sales conversations. Like we’re trying to force our stuff on people.

And when we’re then told to include your ideal clients pain points? Forget it! So pushy!

Except…. what if talking about their pain points actually helped them?

What if including pain points gave your dream clients the thing they crave most in the entire world — EVEN IF THEY NEVER BUY FROM YOU?

When done right, this is possible. And in this video, I show you how!

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Nobody Else Has Their iSht Together Either. You’re Doing Just Fine.

After years of working with hundreds of storytellers, I figured out something essential:

The ways you feel like you fall short? That feeling you have that everyone else has their iSht together, and only you don’t?

You’re not alone.

In fact, E-V-E-R-Y-B-O-D-Y feels that way.

Below (video and transcription) is my World Domination Summit mainstage (8 min) talk that goes into this, which is the reason behind why I do all the work I do.

It’s my attempt to counteract the epidemic we’re facing in our society, to give people a space to feel like they’re not alone in secretly feeling like a bit of a failure almost all of the time, and to DEFEAT EVIL.

Also, I tell a funny story about a weird thing on my face. Want to hear it?…

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The MOST important question to ask before you tell your (or ANY!) story! BWSS #1 official!

There’s a question that you MUST ask before you work on telling your — or any — story, if you want not to waste your own (or other people’s) time. And I’m telling you what it is this week, on the official first episode of the Baby Walk Story Sessions! (the last one being a kind of warm-up intro).

And, starting this episode, in case you’re more of a reader than a listener, I’m also giving you the transcript.

This week, you’ll discover…

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How to find stories and decide which ones you should tell — an intro to BWSS, a new training series by MEEEE!

This is going to be my most comprehensive storytelling training — and my most scrappy.

A couple of weeks ago, fired up to work but in charge of a baby who doesn’t like me being on the computer (unless she’s allowed to go all salcKjiefwijoewfiojefwijoefw on the keys herself), I came up with a solution:

To start making audio training while out walking with her on my back. I made this decision, then 5 mins later…

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Podcasts I’ve been listening to

I just got back from a week’s trip in the country. So I am keeping this week’s blog short, and there are no secret messages* in it. BUT — here’s a thing. While I was away, I listened to a lot of podcasts. And inspired by Amy Porterfield’s brilliant, brilliant brilliant of one of them, I ​may​ have made a podcast for you. I’ve recorded five episodes (each one less than 10 mins, so easy to digest). When I’ve recorded five more, I’ll start releasing them.

First, here are the podcasts I listened to:

(1) Interviews with Johann Hari

Johann Hari did a podcast way back when that i LOVED. He would discuss political ideas in this way that never made me feel stupid, in spite of my (at that time, very very very) scant political knowledge. So I decided to search iTunes podcasts for him this week.

Turns out, he’s had two books out in recent years, and they both sound AMAZING. One about…

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How to deal with disappointing friends; how to start speaking on stage; how to find your first clients: a Yes Yes Questions #6 Review!

This week I answer:
– How do I stop attracting people into my life that treat me like garbage?
– I’m building my first business. There’s so much to do and I don’t know where to start! What do you suggest I focus on first??
– You’ve spoken highly of your assistant and everything she does for you. When is it time to invest in a Virtual Assistant?
– I have something to share and I want to start speaking. How do I start?
– Did you have to do anything to develop and share your authenticity? I filter myself based on what I worry people will think.
– How do I start selling workshops to corporates?
– I’ve changed my business and what I do for people — how do I find new clients?
– How do I network when I live somewhere remote?
– Which of my inspiring stories should I be telling when I speak?

ALSO: i give you a free diagram to help you figure out who your clients should be when you’re starting a business or service. Click to read more!

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The most compelling stories you should tell in your blogs and/or to get clients + overcoming resistance — Yes Yes Questions 5 Review!

If you’re wondering any of these things:

Which are the best stories to tell in your blogs?
Is my story is interesting enough for a memoir?
How do I tell my story in order to draw in new clients?
I want to start your own live event, how do I do that?
How can I overcome resistance when it comes to being visible online?
Then you’re IN LUCK!…

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