How to stand out when everyone else is selling, too

I sat at my desk, finger hovering over my mouse and feeling sick.

In the words of my friend Holly, I used to sell my services like I was trying to sell drugs in a back alley. Back in my first year of business, I’d whisper what was on offer once, then never mention it again. In case you’re wondering, I did not have a steady stream of customers.

But, after some tough love from my sales coach (Kendrick Shope), here I was, about to send an email to my list, where I was openly — in my mind, aggressively — asking for the sale. I was terrified. I had started with a story, because I always start things with a story. But then I had very clearly spelled out why the person reading should hire me. I felt so pushy.

Frowning at the screen, I was totally convinced that, within minutes, all 200 people on my mailing list would unsubscribe. Perhaps some of them might appear outside my house with picket signs and tomatoes to throw. I took a deep breath and…

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How to make a good first impression, how to sell the thing you’re good at, how to make friends in a new city — YYQ 8 Review!

In this episode of Yes Yes Questions, I answered these:

How do I make a good first impression?
Is it normal to fall behind in an online course?
How do I get a big-shot to send me referrals?
How do I sell the thing I’m good at?
How do I make friends in a new city?
Is asking for help at work is a sign of weakness?
Want to know what I said? Including, for the first question, one of my FAVOURITE first-impression hacks (that involves just staring at something for a while)?

Read precise answers below, or listen here:…
Here are shorter, written versions of my answers:

1. INTERVIEW TIPS:
Q: “I’m going to meet the people in charge at a company where I’ve been recommended for a role. I’ve never done a role like the one advertised, but I really do feel that I would rock it! Any words of advice for a fantastic first impression??”

Research the company as much as possible. Go in there knowing everything you can about them, so that (i) you can…

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Lying when you tell stories — when SHOULD you? BWSS #6!

We’re told it’s bad to lie. But most of us have been caught out at some point, telling a story and having a friend say, “Wait… THAT’s not how it happened..!!”

There’s a reason for that! Here, I’m going to tell you four times when you ABSOLUTELY SHOULD lie in your stories! Listen, or read the transcript here!

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My NUMBER ONE Storytelling Rule! – BWSS #7 (the last one!)

In the final Baby Walk Story Session, I tell you my #1 rule when it comes to storytelling. Want to know it? Listen, or read the transcript here!

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The Three Biggest Mistakes When Telling Stories – BWSS #5!

Oof, no one wants to know that the story they just told was kind of boring… but if you sense that’s the case, you may be making one of the THREE BIGGEST MISTAKES!

Want to know what they are? Listen here, or read the transcript!

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How To Edit Your Stories (Part 3) — BWSS #4!

When putting together a story you want to tell, what stays and what goes??

This is often the thing we struggle with the most in storytelling! If you’ve listened to or read the transcripts of How To Edit Your Stories Part 1 and How To Edit Your Stories Part 2, then you’ll know that:

– You need to ask yourself, “Why do I want to tell this story? What will be different as a result?”
– Most of your story should be made up of ‘action scenes’ (granular, real-time descriptions of scenes)
– You need to pick 1 — 4 action scenes for each story
– How to create those scenes

In today’s episode, I show you how to pull those scenes together to make a coherent story! Listen to it or read the transcript here!

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How to: figure out your niche, overcome disappointment, and get clients via your friends without feeling gross (Yes Yes Questions 7 Review!)

While I think investing money in coaching is essential, I am also a product of the Soviet Union.

This means I was brought up by parents (and grandparents, and aunties, and uncles) who love FREE STUFF. Sometimes, that means speed-clearing the toiletries in a hotel bathroom (and, let’s be honest, from an unattended housekeeping cart) like a one person plague of miniature shampoo bottle-loving locusts. And sometimes, that means seeing where you can get a free version of services that other people pay for…

In the spirit of this, once a month, I run a free call called Yes Yes Questions. Part-Free Business coaching, part-Live Advice Column, it’s an hour where you get to ask me ANYTHING YOU LIKE, without the usual price tag that comes with my services. And the next one is next Weds 24th! Want to be there? Pop your details in on this blog. And to whet** your appetite — here’s the recording from last time, and here is an overview of most of the questions asked then and the answer I gave!

1. How do you know if your niche is niche enough?

To find your niche, don’t worry too much about demographics. Focus more on what the pain point is. I.e., what is the problem you solve as it is understood by the people you help?

If, when you tell people that you solve that problem, they are getting excited, like “OMG! THAT’S TOTALLY WHAT I AM / MY SISTER / THIS PERSON I KNOW AT WORK IS SUFFERING FROM!!” it’s probably niche enough. They won’t do that if you say “I help people with things!” so don’t be afraid to get specific.

2. How did you become an entrepreneur? What led you to that path and how did you go about learning how to be one?

This is a question I could spend 400 years answering, but the cliff notes are that I learned from some very, very smart people. For me, this meant that I:

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How to edit your stories (Part 2) – BWSS #3

This is a short episode, and honestly is the only thing you REALLY need to know about how to tell a compelling story.

Obviously, I think there are way more than just one lesson (I kind of make my living based off that belief). But if you can understand this thing? You do 90% of what’s needed.

So, today in the Baby Walk Story Sessions (the podcast + transcript, made while I walk around with the baby on my back, hence the name) I cover my most important (and pretty easy) lesson:

HOW TO WRITE AN ACTION SCENE.

If you can write an action scene, you can tell a story. And all you need is two simple questions. Want to know what they are?

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How To Edit Your Stories (part 1) – BWSS #2!

You go to tell a story — or maybe, just THINK about telling a story — but… there’s so much there! How do you know what to leave out, and what to keep in?

In this week’s episode of the Baby Walk Story Sessions (less than 10 mins), ALL WILL BE REVEALED!!!!!

Well, technically some will be revealed, because this is the first of a three-parter on editing. But here, I tell you…

THE MOST IMPORTANT THING YOU NEED TO KNOW ABOUT TELLING CAPTIVATING AND COMPELLING STORIES.

Also, I tell you a story about my bummer life when I first moved to Toronto, and how it improved. Want to hear it?

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A sales page (and conversation) tip that’ll make ideal clients DESPERATE to work with you

A lot of us feel GROSS about writing sales pages or having sales conversations. Like we’re trying to force our stuff on people.

And when we’re then told to include your ideal clients pain points? Forget it! So pushy!

Except…. what if talking about their pain points actually helped them?

What if including pain points gave your dream clients the thing they crave most in the entire world — EVEN IF THEY NEVER BUY FROM YOU?

When done right, this is possible. And in this video, I show you how!

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