Something happened to me a few months ago that was entirely unexpected. A happy accident. And a PERFECT illustration of so many of the ways of talking to people that I’m trying to teach you.
The MAIN point I’m trying to get across when I talk about networking, is that it’s NOT about schmoozing: it’s about having lovely conversations with people you like. Basically, it’s doing what you already do with your friends – just with some other people.
It’s why I want to reframe networking, by calling it MIFing, or Making Interesting Friends (sometimes I even amend this to Making Industry Friends).
It’s why I love to surprise (and delight!) my clients when I tell them that they’re already good at networking – they just need to realise that and use it to their advantage.
It’s why my tagline is “Networking that’s actually FUN”. Because, believe it or not, networking can actually be FUN. Fun for YOU. For real.
The story I want to tell you illustrates all of this – and I’ve included…read more
FREE class to help you discover how to get (and hold!) the attention of a big-shot in your industry!
Would you love to get noticed by your industry hero – but you’re pretty sure she gets 1000s of emails a day (so why should she bother with yours)?
Is there someone you long to be business buddies with – but have no idea how to go about getting him to notice you?
Have you already considered writing him an email – but you worry about being intrusive or coming across as a suck-up?
Do you just know she will think what you do is awesome and want to be involved – but when it comes to emailing her, let’s face it: you’re scared?
Grab Their Attention is a FREE class, stuffed with concrete advice on how to get an industry heavyweight to notice you – even if you’ve never spoken to them before!read more
Writing a ‘cold’ email always feels hard. Even the word in that context is onomatopoeic – “COLD”. Like something you spat out. It just sounds so…*mean*.
As I’ve discussed, big shots in your industry can get 1000′s of emails a day. So how on earth is yours going to stand out?
One solution is to warm that person up first. And the easiest and most fun method? (No, not breaking into their office then forcing a snuggle)
COMMENTING ON THEIR BLOGS.
But if you think you can just post a smiley and be done with it, I have some advice that will serve you far better than any emoticon. And also – a confession…read more
People ALWAYS say to me, “But, if I’m good at what I do – shouldn’t that be the reason I get employed/shouted about by big-shots? Doesn’t the cream always rise to the top?”
I feel very strongly about…read more
Remember when getting an email – any email – felt terribly exciting? Really early on, when you got your first email address?
Oh, heady days.
The vast majority of emails I receive won’t get opened. I have a filtering system so I don’t even have to look at most of them, but even of the ones I see – I delete about half without reading. Ones that have subject lines like PRESS RELEASE or NEW SINGLE BY LONDON BAND or MARSHA WHEN ARE YOU GOING TO CALL ME? I AM YOUR MOTHER FOR HEAVEN’S SAKE, IT IS YOUR DUTY.
Ok, joking about that last one (called her this morning). But you get the gist.
The sad thing is, some of the emails I delete are probably good, and might be a band I do want to listen to, or someone I would like to know about. But if I’m put off by the subject line? No chance. And that’s only out of a couple of hundred.
Big-shots in your industry – as I explain in the video – get THOUSANDS of emails a day. So if you want any chance of getting yours read? It must have…read more
Harry Nilsson was wrong. One isn’t the loneliest number. It’s three.
When you’re shy, at a party and standing with two people who are talking to each other as if you’re not there, that’s how it feels.
In the summer of my second year at university, I had my first ever experience at a professional radio station. I hadn’t actually applied – an exceptional man called Lenny Love (real name!) had heard my show on student radio, paged me (remember how it was the 90′s?), then invited me to come and help out. (As my introduction to both radio and stand up comedy, this irrevocably altered the course of my life).
I was part of a 40-strong team working on Radio Forth’s coverage of the Edinburgh Fringe – the largest arts festival in the world. All day, we’d charge about watching shows or manning ticket giveaways. In the evening, we’d have a big production meeting, then sardine into the on-air studio for the main program: a three-hour, late-night spectacular, crammed with features, reviews and – most thrillingly – guest stand up comedians, who’d leave us asthmatic with laughter and almost taken off the air…read more
When I was 23, I got to experience what it’s like to be a pop star.
I spent a year as the Chair of the Student Radio Association, a sort of union for student radio stations in the UK. I know, I know – it’s hardly joining Spice Girls. Bear with me.
After I got elected at the yearly AGM & conference, a load of us went for a drink. The only thing I’d done as Chair at that point was to stand on stage and give a three minute speech about why I thought I’d be good for the role. My sole competitor was not a terribly serious candidate, and I was voted in by 33 stations to three.
I arrived at the pub a little after everyone else, and plonked myself at the end of a table that had four people sitting along each side. Then, something peculiar happened…read more
As you may have guessed from the videos, I’m a bit of a show-off. And as one, I don’t love to share the limelight. BUT sometimes, someone comes along who’s so damn wonderful, you want EVERYONE to read what they have to say. One such person is Robert Keller – actor, comedian, storyteller, and first — and possibly last — ever guest poster here at Yes Yes Marsha Towers. Over to him:
Hi! I am so thrilled to be guest blogging on yesyesmarsha.com!
I gather Marsha was called away to some secret location by Austin Powers to save the world, get knighted by Queen Elizabeth II, and maybe replace Sharon Osbourne as an X Factor UK judge.
To begin, an admission…read more
So, this feels a bit scary.
There’s this one trick that I tell my clients. I made the decision a while ago that I wouldn’t ever put this in a blog, because I thought I had to save something just for them…read more
Let’s say there’s someone you’re desperate to grab the attention of.
They get 1000s of emails every day. Yours needs to stand out.
You could send them a giant teddy bear, holding a heart, that says,
I BEARY LOVE YOU
Or…. You could ADD VALUE to them, in one of the ways I talk about in this video.
Yes, even you, my currently small-fry-compared-to-them-friend…read more